T-Mobile Bat Flip Seattle
The Bat Flip! Seattle, Washington, welcomed Major League Baseball’s All -Star Game for the first time in over two decades, and with it came a fan fest to remember. Capital One’s Play Ball Bark at Lumen Field was ablaze with excitement from July 8th through the 11th while hosting an estimated 85,000 visitors. All had the opportunity to meet baseball superstars, eat delicious food, and immerse themselves in all things baseball, including performing their epic bat flipping skills in Big Freeze’s own All-Star experience, the Bat Flip Cage. Over 3600 fans stood in queue over the 4-day event to show off their best bat swing and flip in the 360°, 48-camera T-Mobile Home Run DerbyÔ Bat Flip Cage. On a branded home plate, enclosed with immersive client branding, fans busted out their best moves to rival the superstars of major league baseball. The Big Freeze captured and instantly delivered these fun and remarkable video effects, complete with Home Run Hit Cheers audio and magenta fog, which seemed to whirl around the action. An instant replay of each branded effect displayed on the jumbotron to entertain thousands of cheering fans and draw the curious. Fans were immediately able to view, download, and share through email, social media and more. The Big Freeze Team is skilled in collaborating with a plethora of brands to prepare and execute successful productions. It is our mission to be all-in for live activations to deliver the best in unique digital photo experiences. Another home run for the books!
T-Mobile Bat Flip Seattle
MSC Seascape
Christening the MSC Seascape! The Big Freeze took to the high seas to board the amazing MSC Seascape Cruise Ship in Manhattan for the Christening of the newest ship in the MSC fleet. Adorned with Swarovski crystal staircases, Murano glass chandeliers and a 3-meter high replica of the Statue of Liberty, the ship was the perfect place to capture some epic frozen moments at sea. Breathtaking water views and a set duplicating Time Square, created the immersive backdrop for a spectacular guest experience complete with digital video effects to share around the globe. It was smooth sailing with Big Freeze at the Helm, entertaining the luxury cruise liner’s first guests and sharing a pivotal moment for the brand to showcase the world class ship. Ciao Bella!
MSC Seascape
T-Mobile Bat Flip Los Angeles
Batter Up! The Bat Flip is one of the most iconic and expressive moves made by the Best of the Best in baseball after hitting a home run ball into the seats. T-Mobile and California’s creative team at the 160over90 agency envisioned just this iconic Bat Flip in a 360 degree experience for this year’s MLB All-Star Week in Los Angeles. To pull off this amazing idea they partnered with The Big Freeze Worldwide who energized just the right 360-Degree camera array for the live event. The end result was Thousands of Enthusiastic Baseball Fans stepping into the T-Mobile branded Big Freeze 360 to participate. Once inside the magenta clad T-Mobile 360 array, a home plate in the center waited for the fan to carry out their best bat flip swing pose. The 20 ‘ diameter Big Freeze 360 was sporting 48 Big Freeze cameras sitting above nighttime stadium wall graphics and magenta stadium lighting. This set the mood to capture thousands of All-Star Fans eager to walk up to bat flip and swing in a Virtual Slow Motion 360 Effect to highlight the upcoming Home Run Derby activities ! Audio of a solid crack of the ball hitting the bat and crowd stadium cheering completed the video effects. This quickly became the perfect takeaway sent instantly to guests for a memorable and shareable video. All Star Fan Bat Flips quickly went viral as little baseball tikes and seasoned players alike mimicked their baseball heroes! The crowds waiting for their turn inside the T-Mobile 360 laughed and cheered out front of the T-Mobile Instant Replay Monitor. You could almost hear the umpire yell, “Batter Up!”
T-Mobile Bat Flip Los Angeles
Play Ball Park With Capital One
Take Me Out To The Ball Game! We took The Big Freeze out to Play Ball Park, sponsored by Capital One, for MLB’s ALL-STAR Week in Los Angeles California! Teaming up with world-renowned client 160over90, The Big Freeze Worldwide introduced a custom camera system to capture content and entertain fans at the legendary All-Star fan event. All 36-Big Freeze cameras were engineered in 180-degrees and angled waist high to capture the perfect portrait video in frozen moment. Unique animated individualized graphics were composited with each video effect, showcasing each guest’s player stats, including their name and favorite team logo, creating their personal player intro video for a connected guest experience. Both the truss and backdrop were tailor made for the event to showcase bold Capital One branding. A branded skin with a video bumper ad on each video ensured Capital One would be front and center with each and every global share. With the guest experience in mind, The Big Freeze made registration a snap by incorporating a pre registration QR app. Guests could easily input their player stats and add a team logo to be displayed on their 180-degree frozen moment video. Fans instantly engaged and shared their individual player intro video with friends and family across any and all social media platforms. Page Views were off the charts! We came to play ball, and The Big Freeze Knocked It Out of The Park!
Play Ball Park With Capital One
Capital One Final Four New Orleans
This is What Success Looks Like! The Big Freeze Capital One Basketball Fan Cam at the 2022 NCAA Men’s Final Four Fan Fest was a slam dunk! Hosted in the ever-boisterous New Orleans, the fun-filled weekend served up interactive activities, games, celebrity appearances and, of course, a Big Freeze fan experience! Fans took their best shot with pro baller props as The Big Freeze worked its magic. A crisp, custom branded background spanned the array for upmost visibility, while fun, fan-centric after effects of confetti and cheering added to the ultimate Fan Fest photo. Ed Pinckney, C. Laettner, Antawn Jamison and Danny Manning were among the slue of celebrity sightings, and each basketball great spent tons of time posing in The Big Freeze Basketball Cam with their fans. Over 2500 of these fans flocked to The Big Freeze cameras. Social Media was ablaze as guests viewed and shared their unique effects - nearly 18,000 page views and still growing. Now thats what we call an alley-oop!
Capital One Final Four New Orleans
Capital One NCAAF Championshionship Indianapolis
GET YOUR GAME FACE ON! College Football brought the fans and Big Freeze brought 36 cameras in full 360º to capture the action at this year’s College Football Championship fan experience, hosted by Capital One® and Warner Media Live Events. Surrounded in lights and vivid graphics, Big Freeze technology had fans floating in mid air to celebrate their teams from Jan 8-10 in downtown Indianapolis, In. When our client requested effects that would enhance a memorable photo experience, Big Freeze knew exactly what would bring the fan zone to the next level. Frozen moment effects were made extra amazing with AR elements, immersive walls, and audio. Fans felt like they were running out of the stadium tunnel onto the field with cheering fans to boot! 3 days of captured content showed diverse fans lifted into midair into a smooth 360º frozen moment. Supercharged with impressions, this interactive experience was instantly delivered to view and share on any device. These easy and fun branded experiences for the fan and the client bring tons of social sharing and a memorable takeaway from one of a kind events. Get in the game with The BIg Freeze®!
Capital One NCAAF Championshionship Indianapolis
Nascar Awards Nashville
START YOUR ENGINES! NASCAR returned to Nashville this December to celebrate all of the best and brightest stars of 2021 racing with Champions Week celebrations, and The Big Freeze loved being along for the ride, once again. NASCAR hosted their largest award show to date, in which they crowned this season’s champions, and then let loose afterward at the champions celebration. Sponsored by Dixie Vodka, the FreezeBOT experience welcomed guests to our custom-designed stage, equipped with crisply branded banners and our state-of-the-art robotic arm which holds the best in high-speed cameras to deliver epic effects to guests in an instant. FreezeBOT worked its magic capturing the NASCAR elite and became a pit stop of fun for the evening’s attendees. Even the champion, the charismatic Kyle Larson, captivated the crowd with his several laps inside FreezeBOT for some first-class videos. Everyone easily viewed and shared their unique FreezeBOT effects on social media so followers from around the globe could enjoy this vibrant experience.
Nascar Awards Nashville
On the Road with Jeep®
The Soaring Eagle Arts, Beats and Eats festival returned for their 22nd year of providing incredible family-friendly entertainment, juried fine art and delectable food in downtown Royal Oak, MI, and The Big Freeze had to be part of the fun! Four days of festival brought crowds of hundreds of thousands of visitors for an epic bon voyage to the summer season. Big Freeze teamed up with EventNext to capture the vibrancy of the festivities alongside the newest member of the Jeep family, the all-electric Jeep Wrangler 4xe in cool Nacho Orange. To keep guests safe, The Big Freeze incorporated proprietary preregistration for an effortless, touch-free guest experience. Enthusiasts posed, jumped and flew alongside the Jeep as The Big Freeze captured stunning effects in frozen motion. Every unique image was available for immediate sharing with friends, family and followers around the globe, along with custom branded client marketing. Amplify the experience at your next event with The Big Freeze®
On the Road with Jeep®
Ram Ten Man Jam Detroit
The Big Freeze and FreezeBOT were delighted to pay a visit to the iconic Fillmore Detroit for an epic night in live country music. Ten Man Jam, Presented by The Metro Detroit Ram Truck Dealers, was an incredible night of artistry. The Ram Ten Man Jam hosted country music’s hottest stars, including Midland, Uncle Kracker, and Dylan Scott, as they played acoustic sets of their greatest hits and more, both solo and together, creating some serious artistry magic. The Ram Ten Man Jam took place in the historic and grandiose Fillmore Detroit, which is located right in the heart of Detroit’s entertainment district. The original-to-the-building, ornate chandeliers and breathtaking grand lobby provided the perfect amount of drama for one seriously aesthetic Big Freeze backdrop. The FreezeBOT, utilized its signature 6-axis robotic video capture technology to create dramatic, slow-motion effects that allowed guests to capture their favorite moves as we slowed down time. Fun and entertaining props were provided to amplify guest engagement, and we provided each guest with their effect immediately to ensure they were able to share it across their favorite social media sites. FreezeBOT provides any event with cutting-edge innovation, to ensure your event is always one step ahead of the game.
Ram Ten Man Jam Detroit
NASCAR Awards Nashville
The biggest week in NASCAR calls for the newest innovation in Big Freeze technology, FreezeBOT! The Big Freeze took a trip to iconic Nashville, Tennessee to celebrate Champion’s Week, a weeklong celebration of an amazing racing season. The biggest names in NASCAR and a slue of A-list celebrities came from near and far to attend the peak event of the week, The Monster Energy NASCAR Cup Series Awards. The Award show is the ultimate season-ending celebration, recognizing drivers for a season of accomplishments.
The Big Freeze made its mark on the Music City Center red carpet with state-of-the-art 6-axis robotic video capture technology, FreezeBOT. FreezeBOT, is a compact yet impactful destination for A-listers to show off their best moves for fans, both those attending the event and those watching from home. One of the many features that enable FreezeBOT to stand out from the crowd is our ability to add a both audio and AR effects to each video while delivering the effects live.
For the NASCAR red carpet, ethereal pixie stars were layered with the FreezeBOT video effects to take each unique capture to the next level. We are also able to add audio to each video should a client wish to have sound with their visual. In addition, advertising trailers and numerous other add-ons can be added to the experience to create tremendous guest engagement.
A unique aspect to the event was the need to have FreezeBOT on the red carpet as well as at an exclusive award show after party at another location, all within a very short time frame. What may have been a challenge for some was no challenge for FreezeBOT, and we were easily able to move the complete set up from the red carpet to the NASCAR Awards after party in less than 2 hours.
The dramatic slow-motion effects made possible by Big Freeze complimented both the red carpet and the after party perfectly. Guests showed off for FreezeBOT, and were then able to immediately share their branded captures with fans and followers, made possible by our instant share features. If you’re thinking about adding some serious wow factor and unique points-of-view to your next event, FreezeBOT is just the Big Freeze system for you!
NASCAR Awards Nashville
Jeep on the Rocks - I
The Big Freeze was delighted to return to the Jeep on the Rocks Summer Concert Series for the 4th year, to rock with AJR and Cold War Kids on top of the incredible rock structures of Red Rock Park and Amphitheatre. We brought to the show an entirely new multi-camera system, on a slick low-trussed curve. Yielding a unique view, we captured all of the magnificent detail of the natural wonder surrounding us along with some very animated guests! The hero, an exciting new Jeep Gladiator, was positioned within the rocks to become a masterful centerpiece, the perfect backdrop for the energetic crowd of fans. We crafted this photo array to enable multiple people to get their chance in the spotlight, grabbing their friends to jump, twirl and leap frog pose in front of The Big Freeze cameras. With magnificent weather, great music and Colorado vibes, all stars aligned for guests to have fun and share the client’s branded frozen moments of the evening! The natural beauty of the location juxtaposed with the interesting lines of Jeep’s latest innovation, provided the ultimate backdrop for our next-level guest experience.
Jeep on the Rocks - I
Jeep + Arts Eats & Beats
Sometimes the smallest things have the biggest impact, and that is certainly true for The Big Freeze outfit we created for the 22nd Annual Soaring Eagle Arts, Beats & Eats festival in downtown Royal Oak, Michigan. A juried fine arts exhibition, innovative and fine cuisine from local restaurateurs, and 200 musical performances on 9 stages create the ultimate Labor Day weekend destination and attract over 330,000 visitors. A massive crowd and extensive entertainment means space is scarce, but The Big Freeze knows how to deliver the impact while only occupying a small area.
We accompanied the highly anticipated JEEP® M-715 Five Quarter Concept vehicle in the event space, and captured guests in 180-degrees of celebration. We engineered an 8-camera array that delivered the same epic punch as a much larger system with a mere 8’x6’ footprint. Guests were then able to receive their lively captures instantly with our convenient, user-friendly social sharing capabilities. We were able to capture the magic of art, fine cuisine, music and community in each guest effect, as well as showcase the always trailblazing Jeep. No matter the size or space limitations, The Big Freeze systems can always answer activation demands, consistently delivering fun, engaging experiences for all!
Jeep + Arts Eats & Beats
27th ESPY Awards
The Big Freeze joined the 27th ESPN ESPY (Excellence in Sports Performance Yearly Award) red carpet to celebrate all of this year’s shining stars in sports!
This year’s red carpet called for vision and innovation, and The Big Freeze delivered with FreezeBOT, our multi-action high-speed capturing robotic camera system. FreezeBOT, with a radius of 7 feet and standing at 8.5 feet tall, offers state-of-the-art 6-axis robotic video capture technology. Custom programming creates FreezeBOT choreography to high-speed capture 240 frames per second, which allows for the dramatic slow motion video effects. Never tiring, our FreezeBOT captured over 200 amazing athletes who walked into our stage to show us their best moves. The NHL’s Blues to Rob Gronkowski, genius footwork to golf swings, all were captured at high-speed and turned into stunning slow motion video effects, which were then sent straight to broadcast and the guest.
To deliver the effects, we handed each celeb a beautifully designed and branded QR card to scan with their mobile device, which would then immediately display their custom capture. Capital One, the sponsor of our ESPY red carpet FreezeBOT, was thrilled with the instantly shareable and branded asset. And share they did! Captures were shared across Facebook, Twitter, Instagram and more, with some videos garnishing over 800,000 views apiece.
There may be lots of bots, but there is only one FreezeBOT and it ruled the red carpet! With an event-friendly design, using only house power and small footprint, and programmable with any imaginable move, freezeBOT packs an epic punch.
Contact us today and let us show you how we can create high voltage branded entertainment for your next event or commercial shoot!
27th ESPY Awards
Final Four - LXXXI
March Madness Maniacs, unite! The Big Freeze celebrated the 80-year-old tournament in our favorite place right in the thick of the excitement, Final Four Fan Fest presented by Capital One. Held in the 475,000 sq. ft. Minneapolis Convention Center, Fan Fest was jam-packed with interactive activities for NCAA fans around the globe.
The Final Four tournament is the final brackets of a 67-game, 68-team tournament, with the final title game averaging 23 million viewers. Fans had the chance to interact with their favorite players and brands at the highly anticipated Fan Fest, including a custom Big Freeze 360-degree camera system. The Final Four Big Freeze adventure was equipped with 24 cameras suspended on a 15-foot rig. While the interior was spacious enough to fit an entire basketball team, the footprint of the array was relatively compact, creating a sleek and modern fan destination. The interior of the booth was finished with crisp and vivid Capital One branding in 360-degrees, ensuring that our clients’ design could be seen boldly from any and all angles. The exterior of The Freeze donned large, high-def viewing screens to enable each guest to immediately view their capture upon exit. The interior flooring resembled a basketball court to let guests live out their fantasies of a final four game-day dunk, as The Big Freeze’s amazing technology froze the motion at the peak of their expression. As players and fans alike piled into our system, we created image after image in stunning HD to be enjoyed long after the trophy was lifted and the confetti dropped.
A Nielsen cross-platform study states that over 175 million fans engage with the tournament across all networks and platforms, so we jumped right in the action by including a fun hashtag in all branding images, #fangoals, as well as gave fans immediate, user-friendly access to their unique captures to be shared around the world.
Final Four - LXXXI
RGX
The Big Freeze was honored to rub shoulders with the best of the biz at RGX, Realogy Global Exchange, the largest conference for the Real Estate industry’s most influential brokers and agents. Hosted in the MGM Grand Marquis Ballroom in vibrant Las Vegas, over 100,000 professionals attended the convention to network, educate and grow their businesses. RGX welcomed the best in marketing, technology and insights to provide the ultimate experience for their vast network of real estate brokers and agents and The Big Freeze came ready to entertain!
Such an epic event called for an epic photo capture, so we created a custom 12-foot, 360-degree Big Freeze array, complete with 24 Big Freeze cameras to maximize every inch of real estate. Almost 1000 guests gleefully made their way through The Big Freeze experience, garnishing nearly 37,100 pageviews for the custom site created by us and unique to the event. From there, guests had swift and easy access to their branded convention capture, which most chose to then share across their favorite social media sites. Are you ready to amplify your brand with the family of Big Freeze systems?
RGX
NCAAF Championship - LXXXI
The Big Freeze packed our bags for the West Coast to celebrate the College Football Playoff National Championship LXXXI. Located in sunny San Jose, California, the championship was the culminating game of a riveting college football season. To say the event is highly anticipated by fans is a gross understatement, as it had almost 75,000 in attendance and a whopping 25.28 million viewers worldwide. The game itself made a touchdown in history, as the South Carolina Clemson Tigers defeated the Alabama Crimson Tide, giving them the title of first champs with an undefeated 15-0 record in college football since 1897. Another highly anticipated event surrounding the game? Playoff Fan Central, an incredible 3-day, 200,000 square feet interactive experience, boasting special guest appearances, autograph signings, exhibits, games and of course, an epic Big Freeze camera system.
With vibrant yard-lines surrounding the interior to give guests a sense of the field action, The Big Freeze custom array was 10ft in diameter and was constructed to accommodate 24 cameras. Alabama alum and New York Giants safety Landon Collins and college football’s most knowledgeable and entertaining analyst Lee Corso were among the football royalty to make their mark on the Big Freeze gallery. The American sports broadcaster made headlines after successfully predicting the outcome of the season, and he celebrated Big Freeze style by letting us capture his excitement in stunning, 360-degree frozen motion. Touchdown for the Big Freeze!
NCAAF Championship - LXXXI
Jeep on the Rocks - III
The Big Freeze was honored to join the annual Jeep On the Rocks summer concert series for the second year in a row at one of the most magical locations on the planet, Red Rocks Amphitheatre. Perhaps the most beautiful concert venue in the world, and once listed as a Seven Wonder, Red Rocks has hosted music’s most renowned acts, including The Beatles, Jimi Hendrix, and U2, and now The Big Freeze can be a part of that long list of music royalty. The frigid Colorado cold and snow could not stop the crowds from coming out in droves to partake in the festivities. Bands Walk the Moon and Fitz and the Tantrums brought the house down with their energetic and effervescent entertainment, and the rollicking good time continued for concert fans as they made their way to The Big Freeze. We created a 180-degreee, 27-foot curved array, with 48 cameras positioned on a ramp angled to capture all of the magnificent detail of the natural wonder surrounding us. The backdrop was a statuesque white Jeep Wrangler, the hero of the shot, adorned with special lighting to highlight every angle and positioned to jut out against a backdrop of dramatic, towering, red sandstone rocks. We saw flips, jumps, partner choreography, epic high fives and more as friends piled in to snag their frozen moment souvenir from a night they won’t soon forget. Even band members from Walk the Moon couldn’t resist the opportunity to work it for the cameras! As fast as the sweet sounds of music travelled throughout the acoustically perfect amphitheater, visitor captures travelled to the corners of the world with our easily accessible and instant social sharing options. Page views from the event are over 18,000 and rising, and fans are still sharing their Big Freeze experience with their favorite social media platforms, with over 600 shares and counting, helping us affirm the majesty of the event. All was quiet at 1:00 am as we drove down the mountain, but The Big Freeze gallery tells the true tale of a rowdy night of regalement.
Jeep on the Rocks - III
Eeeeeatscon
Eeeeeatscon is the ultimate foodie destination, and The Big Freeze came in for a slice of the pie! Structured like a music festival but with the hottest restaurants from New York and beyond taking center stage, Eeeeeatscon showcases some of the biggest names in food and drink. The food festival was held in the famous former tennis stadium turned music venue, Forest Hills Stadium in Queens, New York, which has hosted acts such as The Beatles, Frank Sinatra, Diana Ross and Jimi Hendrix. The festival also brings in motivational speakers, musical acts and entertainment to take the event to the next level, and The Big Freeze was ready for the action.
We created a custom truss, low to the ground and equipped with 36 DSLR cameras, which resulted in the perfect 180-degree shot. The background was a display of giant letters spelling Eeeeeatscon and the perfect October New York weather. The Big Freeze was there for the duration of the festival, and we captured hundreds of boisterous Eeeeeatscon festivalgoers who were eager to share their unique frozen moment.
Eeeeeatscon
Jaguar I-PACE
If there is one thing we love at The Big Freeze, it is collaborating to bring our latest technology to showcase incredible innovations, such as the revolutionary new all-electric Jaguar I-PACE. The Big Freeze joined the newest addition to the family of world-class performance vehicles at the San Mateo County Event Center to celebrate the I-PACE collection and their Fall debut. In order to show off every facet of the remarkable new I-PACE, we installed 40 cameras in a staggered 180-degree formation, giving a sweep of height to each capture. The vehicle was front-and-center and encircled by panels of mirrors to give a distinctive depth and a feeling of grandeur to each frozen moment. Neon lights brought The Big Freeze set to the next level and emphasized the #JaguarElectrifies branding. The Big Freeze had the guests feeling infinite, and our straightforward and effortless social media sharing options ensured that they shared their unique experience, and the savvy Jaguar branding, to followers far and wide. Stay tuned as we take this show on the road, and join Jaguar in November for another upcoming Jaguar Electrifies event in Miami.
Jaguar I-PACE
Freaky Friday
The Big Freeze took a trip to the Golden State to capture the magic of the new Disney’s Freaky Friday. Based on the novel Freaky Friday by Mary Rogers as well as Disney’s stage adaptation, the modern musical tells the tale of a magical soul-switch between mother and daughter. Each has to life a day in the life of the other, and the radically different lifestyle choices make for some entertaining hijinks. Disney revamped the film, making it the third film adaptation following the hit 1976 and 2003 versions.
The Big Freeze brought our own magic to the set to create promotional video spots for the film’s debut. Using a green screen, The Big Freeze captured the film’s main talent in a 60-camera array, and then composited each actor into exciting scenes coordinating with the themes of the film. Stars of the film, Cozi Zuehlsdorff, Heidi Blickenstaff, and Jason Maybaum leapt, spun and posed in high action shots, which were expertly captured, frozen, manipulated and combined with celestial-like effects to exhibit and tease to audiences the essence and magic of the film. The effects were edited into playful promo videos to be aired on The Disney Channel to excite viewers and count down the last 12 days leading up to the release of the highly anticipated film. There was nothing freaky about the innovative video result, except perhaps how freaking cool it is!
Freaky Friday
Baylor Scott & White
The Big Freeze is proud to be a part of the visionary experience that is The Star District in Frisco, Texas. Home to the Dallas Cowboys World Headquarters, The Star hosts world-class shopping, entertainment, and dining, as well as the game-changing sports-performance and healthcare destination, Baylor Scott & White Sports Therapy & Research. The Big Freeze paired up with the revolutionary healthcare collaborative to showcase their advanced technology with ours!
The Big Freeze constructed an array 20 feet in diameter, with 60 cameras strategically angled to capture epic hero shots of the talent selected to represent future patients for the new cutting-edge Baylor facility. A wide array of sports injuries were highlighted to showcase the impressive range of possible treatment plans made available by the therapy destination. The Big Freeze captured the effects in striking high definition, and then edited in the informative metrics to create an impressive video reel to be played in the reception area of the clinic. The creative will be used to boast the grand opening of the revolutionary Baylor Scott & White treatment and research center.
The Big Freeze technology captured the action to highlight and dramatize how sports therapy and research can bring each patient back to their peak. The finely-detailed video provides a futuristic glimpse of the livelihood sports therapy can provide, and the endless capabilities of inventive technology by The Big Freeze.
Baylor Scott & White
NFL Draft
The NFL Draft is one of the most highly anticipated events of the season, and they wanted The Big Freeze to be a part of the action! This year, Dallas, Texas, hometown to The Big Freeze, was host to the epic event, which was the first NFL Draft to be held in Dallas’s 100,000-seat capacity AT&T Stadium. The NFL Draft serves as an exciting way for teams to publicly chose newly eligible players for the upcoming professional football season. Fans from around the US flock to the festivities, with Forbes projecting an estimated 400,000 people having attended the Draft or events around it. At the center of the action was the NFL Draft Fan Experience, a 3-day event open to lucky Draft ticket holders and the eager fans outside the stadium.
The custom Big Freeze array was built with the Draft in mind. The 360° set up featured sharp Pizza Hut branding, and included a living room set inside of a stadium scape, encouraging guests to show the world their pizza anticipation doorbell dance. The biggest NFL superstars including JuJu Smith-Schuster, Daryl “the Moose” Johnston, Cole Beasley, Steve Smith and Tyron Smith showed off their doorbell dance moves in The Big Freeze 360°, some of whom even cordially shared their takes with exuberant fans who stayed posted outside of The Big Freeze set up to witness all of the action.
The fans did more than watch; they interacted! Nearly 1200 shots were taken, page views verged upon 13,000, and over 800 fans shared their Big Freeze captures, making sure that their friends, family and followers were just as much a part of the experience.
NFL Draft
Daytona 500 Media Day
On Valentines Day, The Big Freeze spent the day doing something we love – hosting a custom Big Freeze system for the Daytona 500 Media Day! The Daytona 500 is the first and most prestigious race of the NASCAR season, and Media Day is a chance for the media and fans to rub elbows with NASCAR racers and A-listers before the big race. Sponsored by NASCAR, we created a 9-foot, 24-camera array, outfitted with confetti galore and classic black and white checkered racetrack flags, all of which was front and center in the infield VIP lounge of the Daytona International Speedway. We kept the energy high and the confetti in the sky as we captured the infectious enthusiasm of major professional NASCAR drivers such as Danica Patrick, Clint Bowyer and the Daytona 500 winner Austin Dillon. Fans experienced star treatment and were able to follow in their favorite drivers’ footsteps, striking a pose and freezing their epic moment in time to be cherished and shared long after the event. Share they did, and with over 500 shares and over 11,000 pageviews racers and attendees were able to instantly include friends, family and fans in on the experience of a lifetime.
Daytona 500 Media Day
Pyeongchang Winter Olympics
It was our deepest honor to participate in the XXIII Olympic Winter Games Opening Ceremonies Parade of Nations! The Olympic Games are the world’s foremost sports competition, and medal winners are globally considered to be the most prestigious and renowned in all of competitive athleticism. Hosted in Pyeongchang Olympic Stadium in South Korea, the Opening Ceremonies is the event seen around the world, and is an extravaganza not to be missed. While the journey of nearly 7,000 miles presented its own set of unique challenges, The Big Freeze was more than up for the task. We are beyond fortunate to be able to check such an extraordinary opportunity off of the Big Freeze bucket list!
The Parade of Nations included Olympic athletes bearing the flags of their respective nations as they proudly promenaded through the majestic Olympic Stadium and made their way through a custom designed and built Big Freeze array. Flag bearers were captured in stunning state-of-the-art frozen motion, the perfect juxtaposition for the icy Olympic Winter Games. Flag-bearing athletes showcased their physical prowess and the valor of their nations as we used our unparalleled Big Freeze technology to cinematize their every movement in incredible detail. Never has the Olympic audience seen the Opening Ceremony participants from this perspective, and we are proud to share the Olympic-caliber Big Freeze action with you.
Pyeongchang Winter Olympics
NFL Honors
The Super Bowl crowd calls for a Super Big Freeze, and we were ready to take on that challenge for the NFL Honors. Hosted on the eve of Super Bowl LII, the NFL Honors is the NFL’s annual awards show celebrating the season’s best players, performances and plays. Nestled right in the thick of the action on the live red carpet was The Big Freeze, with a compact but mighty array sitting at 71” high and 9’ in diameter and capturing the biggest names in professional football. The glitzy gold and black backdrop served to provide the perfect frame for the sophisticated celebs, showcasing the A-list fashion, charm and charisma, and also providing a unique media platform for the sponsored brand. The Proctor and Gamble Head and Shoulders Hair Cam hosted a slue of athletes and celebrities, like fan favorite and NY Giants wide-receiver Odell Beckham Jr. The 360° frozen motion effects live on as they continue the red carpet conversation over on social media.
NFL Honors
Capital One NCAA
The Big Freeze traveled to Atlanta to be a part of one of the biggest events in NCAA Football, the College Football Playoff. Nestled in the heart of the action, The Big Freeze set up a customized camera array, equipped with our leading edge technology for Turner Sports, in Playoff Fan Central. The wildly popular and highly interactive, 3000 square-foot Playoff Fan Central creates a unique opportunity for thousands of college football fans to immerse themselves in the excitement of the event, with concerts, celebrity guest appearances and special activations such as The Big Freeze Capital One Cam. With panels of branding enveloping the system, fans were able to capture themselves in epic 3D frozen motion, while Capital One was able to broaden its presence with the fun and interactive guest experience. Enthusiastic fans jumped on the opportunity to share their playful poses and high-flown high fives. With over 1400 social media shares and over 25,000 social media referrals, the presence of the brand and the liveliness of the event have effervesced their way through the media world, giving passionate fans the gift of timelessness, as their awesome effect (and the clever sponsored branding) lives on digitally.
Capital One NCAA
Justice League Premiere
The Big Freeze joined another star-studded red carpet, this time alongside a gang of superheroes for the highly anticipated Justice League premier in Los Angeles. The custom-built super system was 13 feet wide and equipped with 24 cameras, ready to take on all of the red carpet heroes and villains. Life-sized wall panels depicting the movie’s A-list cast surrounded each guest as they struck their most comic book worthy stances, frozen in time to be shared across social media far and wide. Share they did, as guests shared their images over 400 times from the Big Freeze gallery website, which was created entirely for the exclusive event. With the event branding taking center stage, the user-friendly site generated upwards of 7800 page views, ensuring an ample reach way beyond the event attendees. When assembling a team of people with special abilities, The Big Freeze fits right in.
Justice League Premiere
NASCAR Awards
We’ve had our eye on the 360 cam technology for a few years and decided the Monster Energy NASCAR Cup Series Awards in Las Vegas was the time to make it happen. We were introduced to Big Freeze less than three weeks before our event and they made magic happen. Patrice, Robert and the entire Big Freeze team were terrific to work with. We utilized the system twofold – – both as an extension of the Red Carpet prior to the Monster Energy Series Awards and then post awards as the Monster Energy Series Awards post party. Red Carpet wise, we integrated our Digital and Social teams to distribute the unique and glamorous content externally while also showcasing the content inside the venue. At the post party, the 360 cam was a massive hit and took the guest experience to another level. There was a non-stop line all night and countless smiles and memories made. Since the awards last fall, we’ve utilized the Big Freeze at Daytona 500 Media Day and have plans for an encore appearance later this year at the Monster Energy NASCAR Cup Series Awards.” - Cory Posocco, Vice President, NASCAR Events
NASCAR Awards
CMA Awards
The Big Freeze packed our bags and headed to Nashville to be a part of the 51st annual CMA Awards, the longest running annual music awards show on network television, building our system right into the thick of the action on the red carpet. The kings and queens of country music, including Little Big Town, Midland, Kelsea Ballerini, Pink and more, enthusiastically made their way right into The Big Freeze, where they twirled, jumped and do-si-doed as we captured their every moment in stunning 360° frozen motion. The custom-designed and built signature 15-foot Big Freeze array contained 48 cameras to flatter every brilliant detail on each glamorous guest. The system effects were thoughtfully timed to ensure that the sets branding was highlighted in each and every frame. Working with premier entertainment marketing agency FlyteVu, the system was draped with lux crystals and bohemian hanging flower panels to set the scene for the A-list guests and their elaborate couture and cowboy hats to shine. Easy and instant access to the captures with our functional social media sharing options enabled celebrities, such as Rascal Flatts, and their guests to share their experience with their fans, continuing the buzz of the event long after the show wraps.
CMA Awards
AT&T Live Proud
The Big Freeze was proud to be a part of the 21st annual HRC National Dinner. The Human Rights Campaign, or HRC, hosts a celebration for involvement in the national advocacy organization’s annual workings, and the event takes place in Washington, DC. HRC members, top political figures, A-list entertainers and more attend the evening, and The Big Freeze was thrilled to be a part of the passion. Inspired by the event, we created a custom 13-foot array equipped with 24 cameras and the latest in 360 degree capture technology. The cameras were precisely and uniquely placed, enabling an incredible head-to-toe shot of the guest, as well as a clear view of the eye-catching sponsor branding encircling the system. The enchanting backdrop was studded with stars to create a dreamy encapsulation for the visitors. Such a prestigious gala celebrating a year brimming with accomplishments deserved the best, and The Big Freeze pulled out all the stops to provide an extraordinary system for an extraordinary event.
AT&T Live Proud
Jeep on the Rocks - II
Red Rocks Amphitheater, once listed as one of the Seven Wonders of the World, is the ultimate backdrop for The Big Freeze system. Mind-blowing red sandstone cliffs, thousands of feet high, surround the national historic landmark, so ExperienceSix and The Big Freeze created an immersive guest destination that united the majesty of mother nature with the innovation of our 180° frozen motion technology. Pumped and exuberant, 21st Century rock legend band Weezer fans poured into the Jeep-branded Red Rocks experience, ready to flip, kick and rock out for the 48-camera, custom-built Big Freeze system. The animated crowd was ablaze, posting and sharing their unique content across all social media platforms, gaining an impressive 46 page visits per share, and sharing close to 600 captures from the event URL alone. Fans continue to share their branded images all over social media, reliving their epic experience for weeks, months, even years to come!
Jeep on the Rocks - II
Swarovski
Milan Fashion Week is the essential event within the world of fashion, and we are honored to have been a part of the celebration. The Swarovski Crystal Wonderland party was held in the magnificent and historical Villa Gernetto, and our Big Freeze system was right at home at the swank red carpet event.
The lustrous, custom-built system was designed with opulence and elegance in every detail. The 12-foot, glittering array was swathed in 24 cameras to capture every glimmer from every angle. To take the decadence to another level, 300 strands of 50 Swarovski crystals per strand surrounded the system, allowing each luminary inside to be enveloped by 15,000 of the world’s finest crystals. Super models, fashion icons and Milano elite glided into the crystalized array and used the runway as inspiration to pose and prance, all while our custom-camera configuration captured all of the dynamism. With video effects that are available on demand, and a custom hashtag, #brillianceforall, guests and fans alike are able to track and share all of the action through social media, ensuring that the party lives on long after the lights go down. Trés chic, or should we say molto astuto!
Swarovski
25th ESPY Awards
We are honored to have spent our 4th year on the Red Carpet with ESPN at the 25th ESPY Awards, recognizing excellence and achievement in sports-related performance. The star-studded red carpet, which was broadcasted live, welcomed the biggest stars in popular sports donned in their most spectacular accouterments. Sports idols shined for the press, paparazzi and fans as they made their way to our epic Capital One Quicksilver Cam. With ample space for branding both inside and outside of the custom-built 360° system, powerful brand graphics made an impact on not only the award show attendees, but also on the millions of viewers tuned in from home. Olympic athletes, including Final Five gymnasts Aly Raisman and Laurie Hernandez, rubbed elbows with NBA All-Stars and MVPs past and present, race-car drivers, pro-ballers, WWE superstars and special award recipients as they stepped into and out of the Big Freeze system. Former QB Jesse Palmer leapt in the air as our circuit of cameras captured and froze his every angle, while NBA MVP Russell Westbrook chose a stoic pose to capture all the details of his mod fashions. The Big Freeze system extracted each dazzling personality, freezing them in stunning frozen motion, ready and able to share across the winds of social media. Stars and fans were buzzing with delight over the shared images, and the captures live on with each and every “like.”
25th ESPY Awards
Final Four LXXIX
The NCAA Final Four is the epic conclusion to March Madness, one of the most celebrated annual sporting events in the United States. With a colossal fan base and constant media coverage, guests far and wide flock to the acclaimed event, both in-person and through buzzing social media channels. The Big Freeze was thrilled to see a huge chunk of the action at the Final Four Fan Fest! We created a 15-foot, 24-camera system, which produced a roomy interior for an ample amount of cunning ball play for the guest, and a wealth of branding space for the client. Our custom-built, boldly branded acrylic walls were designed with perforated vinyl, enabling both guests inside and outside the setup to experience the action happening within the enclosed system. Fans were able to strut their stuff in style, busting out their most impressive basketball skills as The Big Freeze system immortalized their swagger in stunning 360° frozen motion. As soon as each of the thousands of guests captured stepped out of the system, they were zealously utilizing our user-friendly share options to get their one-of-a-kind image out to their followers.
Final Four LXXIX
TV ONE Cam
During the highly publicized and anticipated award season, TV One presented the 48th annual NAACP Image Awards at the Pasadena Civic Center on historic Garden Street, and The Big Freeze was the perfect compliment to the star-studded red carpet. We created a completely unique system for the prestigious event, a 13-foot array with the newest Nikon D750 Big Freeze cameras, strategically anchored low to the ground to offer an exciting POV, spotlighting the celebrity guest list. A 12-foot truss draped in twinkling LED fabric haloed the system, creating the ethereal illusion of Stars amongst the stars. Each elegant elite was filmed in real time, slow motion and frozen moment to add some serious drama to each and every capture.
Torrential rains were not enough to disturb the smooth production. Social media sharing was as accessible as ever, leading to nearly 8,000 page views on our site during the 2-hour event, and an exuberance of capture sharing across social media accounts far and wide.
TV ONE Cam
TOMMYLAND
One of the most anticipated seasons of fashion, New York Fashion Week is a world-famous institution in the kingdom of couture. Celebrities, designers, fashionistas and socialites flock to New York City to catch as many events as they can, which are trickled far and wide across the city. Legendary fashion icon Tommy Hilfiger debuted his newest collaboration, Tommy x Gigi, alongside supermodel Gigi Hadid with runway shows as well as with an innovative fashion pop-up. Located within The Oculus, a shopping destination in The World Trade Center and an architectural vision, the TOMMYLAND pop-up was erected in the center of the action, and would not have been complete without a custom-designed and built Big Freeze 360° camera array system.
The system was a 12-foot, 24-camera array, with full walls surrounding the action. The walls were splashed with graphics of a vibrant West coast sunset inside, and the spellbinding Gigi Hadid on the outside. The booth graphics and props mirrored the dreamy Americana vibes of the fashion line, creating a cohesive experience deep in the heart of the collaboration’s vision. Four eye-candy monitors encircled the array, showing footage from Hilfiger fashion shows, and further immersing the visitors in the brand’s culture and aesthetic. Tommy Hilfiger models flanked the entryway of the system, eager to hop in and strike a pose with guests. Ample space on the exterior of the booth provided a wealth of potential for client branding, and custom hash tagging for a flourishing social media experience, both for the client and the guest. This feature, coupled with our user-friendly share options, enabled visitors to blast their social media followers with all of the whimsy and charm of the event.
TOMMYLAND
Memorial Hermann Super Bowl Tiny World
The Big Freeze is proud to present our newest enterprise, Big Freeze Tiny World! The unique, 6-ft wide, dome-topped array is encapsulated with a seamless compositing screen, enabling us to create a backdrop attuned to any and every wild imagination. Tiny World made its debut at Super Bowl LIVE, a ten-day, fan-centric celebration of Super Bowl LI, hosted in Downtown Houston, Texas at Discovery Green. Fans were delighted to enter the system in curiosity, and leave with a one-of-a-kind image from their very own Tiny World. As guests danced, hopped and twirled in the array, our innovative 3D composited world was being digitally inserted into their effects, all in live time. Visitors were tickled to check out their 360°s, captivated by their personalized image within a 3D graphic model of downtown Houston, with the one and only Memorial Hermann as the visual spotlight. The custom fish-eye viewpoint gives a fascinating twist on the typical 360° frozen motion effect. While the Houston skyline was a huge hit in the Super Bowl fan village, with over 47,000 page views, Big Freeze Tiny World is entirely customizable based on the desires of each individual client. Tiny World may be tiny, but it certainly packs a Big Freeze punch.
Memorial Hermann Super Bowl Tiny World
Nikon Axis
The Big Freeze is proud to welcome AXIS to our prolific lineup of custom camera array systems. Launched at the acclaimed CES 2017, AXIS served as an epic attraction for over 165,000 attendees and thousands of exhibitors for the week of January 5-8. We partnered with Nikon for the event to showcase the boundless capabilities of the incredible new AXIS.
While AXIS is proficient at the virtual camera capabilities performed by the single-array Big Freeze systems, the newest array’s intelligence travels above and beyond. AXIS uses 3 tiers of cameras, with camera counts ranging from 72 to 144 cameras, to capture 3 unique points-of-view for each individual snap. This technology allows for trailblazing interactive features, as each guest is able to swipe up, down and all around as they view their images on their smart device, showing a frame-accurate rotation from any of the POV captures.
Social media has echoed the CES excitement, with nearly 60,000 page views and over 5,000 individual shares and counting, the buzz spreads far and wide beyond the convention as guests continue to enjoy our fast, effortless and straightforward social media sharing features.
Nikon Axis
Kia Cadenza
Lights, Camera… Action! The Big Freeze teamed up with Kia Motors to deliver an avant-garde and imaginative film noir-inspired set to debut the new Kia Cadenza and celebrate The New York Times Magazine L.A. Noir themed Great Performers issue. The innovative experience was constructed to surround each guest and viewer with an Old Hollywood style movie set. Our custom-built, 3-section system was equipped with twelve cameras and designed with a Big Freeze Virtual Camera setting which composed a charming, period-inspired stop motion effect. The set was engineered at a lower height to enable a capture right in the thick of the action, adding to the film noir grandeur of the event. 1940’s-inspired costuming and props were available to the stars of the scene to ensure their seamless coordination within the unique vintage experience. A marquee mounted within the set broadcasted each guest’s name with a movie-like flair as they posed and preened, assuring that every visitor experienced their due bask in the limelight. Our quick and user-friendly social sharing accessibility allowed for event-goers to instantly share their experience far and wide across the social media universe. L.A. Noir glamour and magic abound, this set has settled that vintage is a great look for The Big Freeze.
Kia Cadenza
Jeep on the Rocks
The Big Freeze was honored to join Jeep and Red Rocks Park and Amphitheater to celebrate 75 years of Jeep and Red Rocks. One of the most beautiful concert venues in the world, and once listed as a Seven Wonder, Red Rocks has hosted music’s most renowned acts, including The Beatles, Jimi Hendrix, and U2, and now The Big Freeze can be a part of that long list of music royalty. Bands Bastille and Andrew McMahon in the Wilderness drew an excited and effervescent crowd as we celebrated the summer concert series. We created an epic 48-camera, 180-degree, 20-foot diameter array, positioned on a ramp angle from 8-feet to 2-feet to capture all of the magnificent detail of the natural wonder surrounding us. Guests bounced and flipped alongside a rugged white 75th Anniversary edition Jeep Wrangler jutting out against a backdrop of dramatic, towering, red sandstone rocks. As fast as the sweet sounds of music travelled throughout the acoustically perfect amphitheater, visitor captures travelled to the corners of the world with our easily accessible and instant social sharing options. Page views from the event are over 5,000 and counting, and fans are still sharing their Big Freeze experience with their favorite social media platforms, helping us affirm the majesty of the event.
Jeep on the Rocks
AT&T 1 Powell
AT&T has opened its largest retail store to date, at 1 Powell Street in San Francisco, California, and The Big Freeze was thrilled to be in the center of the action for the opening celebration. With 24,000 square feet of retail space, the new West Coast flagship location is the ultimate juxtaposition, as it resides inside the bones of one of San Francisco’s oldest buildings, yet is filled with a glimpse of the future in tech and the ever-growing interconnected world. The store was lionized in Union Square, amongst the hustle and bustle of the vibrant community. Nestled under the canopy of San Francisco’s most historic buildings, our custom 12-foot 24-camera system lay in the heart of the liveliness and oneness that is one of the most eclectic downtowns in the world. Foot traffic reflected visitors from far and wide, each guest an integral part of Union Square’s incredible diversity. Visitors were bubbling with excitement as their leaps, twirls and tricks were captured with our stunning 360° frozen motion technology. Custom links were generated immediately to allow guests to share their unique image on their favorite social media platforms, and share they did, helping to demonstrate the success of the event.
AT&T 1 Powell
Target at NMAAHC
One of the most historic and significant cultural events in recent memory, the Grand Opening Weekend of the Smithsonian’s National Museum of African American History and Culture (NMAAHC) was a joyous event not to be missed. We were deeply honored to team up with Target to be a prominent attraction for the Dedication Ceremony through the Freedom Sounds Festival, nestled right in the action as President Barack Obama and former President George W. Bush sang the significance of the momentous occasion. Such an epic event can only draw an epic crowd, so we custom-designed and built two 10-foot 360° systems, each housing a whopping 24 Big Freeze cameras, running simultaneously to meet the appeal of the celebration. Attendees were all smiles, bursting with pride and infectious energy, and our one-of-a-kind technology captured the brilliant vibrancy of each unique guest in stunning frozen motion. Visitor captures are made immediately accessible, allowing for instant social sharing across all major platforms, a feature taken full advantage of by guests as we reach 60K shares and counting. Truly an event for the books, we are beyond proud to be making history with the NMAAHC!
Target at NMAAHC
Blizzard Gamescom
From August 17-20th, we packed our bags and headed overseas to Cologne, Germany for the incredible Blizzard Gamescom! With over 345,000 attendees, more than 6,000 journalists, and 700 exhibitors, Gamescom is the world’s largest gaming event, in which video game developers reveal upcoming games and fresh gaming content. The most notable attraction, however, is arguably the larger-than-life and beyond-the-imagination costumes, coined with the term cosplay, which Gamescom attendees display at the convention. The cosplay is best akin to performance art, and what better way to exhibit every inch of each character than with a custom Big Freeze array? Our 12-foot system, equipped with 24 Big Freeze cameras, was the perfect creation to host the cosplay-clad Gamescom attendees, showing every divet, every brush stroke, and every contour. Visitors were captured in striking 360-degree frozen motion, preserving the energy and magic of each unique guest. As attendee after attendee left our booth, they were provided with access to their custom content, enabling instant sharing across the 88 countries represented by the event-goers, and perhaps then some. Social sharing analytics reflect over 139,000 shares of these unique effects! The indescribable efforts and artistry of each cosplay designer and Gamescom fan are best depicted by the awe-inspiring 360-degree videos and images of The Big Freeze system, which truly encapsulates the electricity and eccentricity of the event.
Blizzard Gamescom
Panorama Music Festival
The Big Freeze hooked up with Momemtum Worldwide to bring an unparalleled attraction, to the amazingly high-tech Panorama music festival in New York City. With a stellar lineup boasting such names as Arcade Fire, Sia and LCD Soundsystem, the 3-day event drew incredible crowds of some of the most connected, wired and tech-forward concert-goers imaginable. We created two systems, each equipped with 24 cameras, and enveloped by an ambient graphic of the New York City skyline. The booths were loaded with avant-garde lighting effects, ensuring a futuristic, and visually stunning, slew of luminous neon encasing each visitor in their truly singular frozen motion. Guests were delighted at the opportunity to immediately broadcast their experience across social media platforms, enabled by our user-friendly downloading and sharing options. Panorama is an incredible showcase of unprecedented talent, and our frozen motion with painted light technology was right at home.
Panorama Music Festival
ESPN Body360
Sexy, sophisticated and sultry, The Big Freeze’s newest collaboration with the legendary ESPN does not fail to deliver. We designed and built a custom, 3-tiered camera array, equipped with 72 Nikon D750 cameras utilizing a variety of Nikkor lenses. Over the course of two days, we captured incredible shots using inventive lighting and controlled timing for various special effects to deliver frozen motion images that are so multi-dimensional, the viewer is tempted to reach out and touch. The BODY360 was debuted in the highly-anticipated ESPN Body Issue, and displayed a visually stunning gallery of two of today’s most accomplished athletes, Emma Coburn and Von Miller, stripped down to the bare essentials. Coburn, a track and field Olympic athlete and the fastest American in history in the 3000-meter Steeplechase, leaps and bounds with smoke at her back, allowing audiences to actually visualize her sheer force and strength. NFL outside linebacker and Super Bowl 50 MVP Von Miller is a brilliant study in musculature, with a dramatic backdrop and lighting arrangement emphasizing his every definition. The gallery of images is displayed with interactive elements, allowing visitors to click and drag the athletes for a fully-controllable 360° view, as well as features that allow for zoom and a unique look from both above and below. Our innovative technology was the perfect complement to this amazing project of visionaries.
ESPN Body360
Nike KD9
The Big Freeze has teamed up with the illustrious Nike to premier the latest attraction in footwear, the Nike Zoom KD9. Responsive, natural, and light as air, the innovative shoe embodies the best characteristics of its muse, NBA MVP and Olympic Gold medalist Kevin Durant. Following suit, The Big Freeze set out to create a custom system with similar qualities, and the laudable result was showcased at the Nike Zoom KD9 premier at Niketown in New York City. Our 9-foot array displayed 24 cameras, ingeniously mounted to the bottom of the system and then directed upward in order to capture the real heroes of the shot, the SHOES!
We emphasized a strobe effect with ceiling-high, solid black draping, which produced highly dramatic frozen-motion images for the premier attendees. Our easy and accessible social media sharing options were taken to the next level as the frozen moments were broadcasted through a social digital billboard on 34th and 6th street in the heart of Manhattan. The stunning captures were fed live to the large vertical billboard, virtually stopping time, and attracting an entirely new market of viewers and passive participants in the truly one-ofa-kind Big Freeze experience.
Nike KD9
Suja Juice
Suja Rock’n’Roll Marathon San Diego Notorious as one of the most animated, rabble-rousing races worldwide, the Suja Rock’n’Roll Marathon San Diego invited The Big Freeze to be an entertaining and boisterous post-race attraction! Partnering with the delicious, San-Diego based juice brand, SUJA, The Big Freeze brought some serious joy and excitement to the nearly 27,000 empowered race participants, simultaneously displaying incredible brand exposure for the race sponsors. In order to make our space larger-than-life, we created a custom system, containing 48 DSLR cameras on a sloped, curved truss. The results were luminous moments in frozen motion, truly capturing the powerfully spirited event. Engaging props were provided for the guests of the system, including trampolines, giant topical hand signs, floaties and more, to ensure that each visitor could customize their interplay, creating a one-of-a-kind interactive system experience. Custom hashtags and an online gallery made guest images easily accessible, allowing for immediate, widespread social sharing by participants and race sponsors who were eager to share their race-day memories. This fun, unique system proved to be a wonderful compliment to the participants’ incredible job well done!
Suja Juice
MSNBC White House Correspondents’ Dinner After Party
The Big Freeze was honored and delighted to be the cutting-edge attraction of the MSNBC White House Correspondents’ Dinner After Party. Celebrities, politicians, and correspondents joined the hundreds of elegantly clad guests of the tastefully exclusive and classically chic event, held within the iconic United States Institute of Peace building in Washington, DC. Katie Couric, Wolf Blitzer, Robert De Niro, Nancy Pelosi and Zooey Deschanel all clinked glasses with their fellow media figures at the star-studded event and after party.
Our 9-foot, 360° Glam Cam was equipped with 24 cameras, taking up a minimum amount of space while providing maximum results! The sleek and compact design of the custom array allowed for the cameras to be fitted quite closely together, creating a stunning seamless frozen moment video. Truly a night to remember, the revolutionary technology of The Big Freeze was an excellent compliment to the glamorous and sophisticated tradition that is the White House Correspondents’ Dinner.
MSNBC White House Correspondents’ Dinner After Party
Final Four
Pure Madness!
The Big Freeze delightfully captured fans for five days during the NCAA FINAL FOUR LXXVIII, the pinnacle of the highly anticipated and celebrated March Madness basketball tournament. Lines and crowds of cheering fans abound, The Big Freeze installed a fully-branded 24-camera system to catch the enthusiastic fans imitating all of their favorite court action. Jumps, spins, dribbles, and passes- we didn’t miss a move! As the Final Four devotees celebrated victories over the week, the stunning system captured close to 2600 frozen moment effects, and had nearly 30,000 page views for the Capital One brand. The frozen images of the energetic, explosive action were shared around the world by visitors, which certainly heightened the social reaction for a buzzer-beating win for the Villanova Wildcats… and The Big Freeze!
Final Four
MasterCard Red Carpet
Big Dreams do come true with The Big Freeze. As seen in our leading-edge partnership with MasterCard at the Rock the Red Carpet event! At four fabulous locations across TinselTown, including Venice, Calabasas, Capitol Records and Hollywood all during the week leading up to the Grammy’s. MasterCard’s customer contest winners were transformed by glam squads into award-ceremony-worthy couture, hair and makeup. Guests were able to literally walk in their favorite celebrity’s shoes, down the Red Carpet, rubbing elbows with their favorite Hollywood stars. Not only were the contest winners able to experience the rush and pandemonium of the Red Carpet paparazzi, they also got the opportunity to suspend themselves in frozen motion with The Big Freeze! Our custom-built, smooth curve system, equipped with 24 cameras, allowed the guests a truly one-of-a-kind celebrity moment. Customers and celebs alike were captured in our innovative and stunning images, and then shared across social media platforms in an instant. This truly avant-garde client experience was a huge success, and we Rocked the Red Carpet all the way up to the 58th Grammy Awards!
MasterCard Red Carpet
HBO Vinyl
The Big Freeze rose to the challenge of creating an innovative and sophisticated experience for the high profile guest list of the premier of HBO’s newest series, Vinyl, and we delivered! A-listers abound, the decadent event was held at two of the most stunning locations, the Luxury Langham hotel in Pasadena, and Ciprianis on 42nd street in the famed Bowery Building in New York City. The magnificent settings provided the perfect backdrop for the VIP crowd, and our small 9-foot, 24 camera system mingled perfectly. Stars, glitter and all things glamorous about Rock-n-Roll were captured with our breathtaking frozen moment technology, undoubtedly creating a premier to be remembered.
HBO Vinyl
Jeep X-Games
35+ MPH winds? Visibility of less than ¼ of a mile? Freezing cold temperatures? It will take more than strong winds, extreme temperatures and viciously low wind chill to keep Big Freeze from the epic experience of our system teamed up with Jeep X Games. A sensational purple Jeep Wrangler, jutting out from a crisp and stunning snow sculpture, proved to be the perfect backdrop for our 48-‐camera array and custom-‐built curved rig. High atop Buttermilk Mountain in Aspen, Colorado, Jeep and Big Freeze cultivated the ultimate fan experience, just legendary enough for Jeep X Games Aspen. Blizzard conditions tested the strength of our camera system, but the extreme weather only helped us capture the luminosity of nature in its most animate state. The results were breathtaking frozen motion captures, shared by fans instantaneously all around the globe.
Jeep X-Games
CES with Nikon
CES rolled out major updates for our Big Freeze 360 camera, showcased within the Nikon booth. The previous year was a huge success, with thousands of CES attendees taking their Nikon360Project frozen moment with our 48-camera slanted setup. We set out to take it up a notch this year, with 96 Nikon D750s, configured elliptically to create a unique helix effect. This innovative system offered frozen moments, virtual captures, and a new hologram action for our thousands of delighted booth visitors. CES-goers were able to experience their unique 360 experience in a whole new way.
In addition to the thousands of captures we produced, Big Freeze also provided a new generation of RFID registration. This faster process not only allowed guests to register more quickly, but also provided a dashboard-style homepage for each user. Here, they could see all of their 360s on one page, simultaneously offering instant and easy access to sharing on their various social media platforms.
CES just begs the question… What will Nikon and Big Freeze do next?!
CES with Nikon
Blizzcam360 @ Blizzcon
Blizzcam 360 was back at the Blizzcon Convention in Anaheim. Returning Blizzcon attendees came prepared for their 360! Many people expressed to us that they had spent all year thinking of “new moves” to capture. Sometimes a crowd just GETS IT, and this is one of those crowds. Cosplayers of the Warcraft®, StarCraft®, and Diablo® gaming universes were decked out in amazing costumes and props that made this years show feel all the more like living in the game world.
Our system was setup as an attraction in the Darkmoon Faire area of the convention center. The whole area was designed to be a slice of the game and attendees had plenty to do in this interactive space.
Blizzcam360 @ Blizzcon
Jumex
Nothing screams summer louder than a frozen motion explosion of an ice cold Jumex! That is why our collaboration with the Mexican beverage company produced brilliant captures of their newest drink, bursting its way through a boisterous pool party. Our custom rig was designed and built with 40 cameras on an arc suspended over the water, grabbing 3D frozen motion views from all corners of the celebration. Frisbee catchers were being paused mid-air, while canon-balls, splashes and dives were caught in perfectly timed frozen motion. Certainly revolutionary in its execution, our custom array was able to stop time and embody the effervescence of both Jumex and some good ol’ fashioned fun in the sun. ¡Que Rico!
Jumex
NHL Playoffs
It is the most-travelled championship trophy in the world and The Big Freeze was there fluently capturing powered flight around the cup on a sheet of ice! Among the traditions (or rather superstitions) that are prevalent among today’s NHL players, is that no player should touch the Cup itself until his team has rightfully won the Cup. We brought this legend to the screen, capturing desire for the cup, in frozen action around it! Our technology renders the power and curvature of these magnificent athletes into ballerina grace around the much sought after Stanley Cup before the finals. After many successful NHL shoots, we have become skillful artisans, using our Big Freeze cameras and computers on the ice. Monitoring moisture and frigid temperatures, selecting the correct lens and frames, Big Freeze captures that perfect special effect to share with Hockey Fans worldwide.
Player, Puck, Stick, Skates, The Cup… The Big Freeze!
NHL Playoffs
Ralph Lauren
Redefining American style, Ralph Lauren has always stood for providing quality products. Understanding the exciting interactive destination for online markets and their appetite for exceptional imagery The Big Freeze welcomed the collaboration of an art inspired fashion shoot with Ralph Lauren Sport in Silver cup studios in New York. We had model content, future fashion and the creative art direction to capture high resolution imagery that makes shopping feel like one is viewing a remarkable art exhibit. From the array on the floor, with 60 Big Freeze cameras on an arc, proportion was orchestrated. As with Architecture, It is the visual effect of the relationships of the various objects and spaces captured, that make up a one and only composition. It is this unique special effect style that The Big Freeze captured on this uncommon fashion shoot to contribute to the whole of online interactive visual imagery…
Ralph Lauren
NBA ESPN
Big Freeze Worldwide teamed up with ESPN to create this incredible promo video for the NBA All Star games. Showcasing a sprinkling of the possibilities within our custom arrays, NBA superstars show off their impressive skills, while we suspend the energy in stunning frozen motion.
Hurdling painted light, these athletes are joined by will.i.am and the cast of Pitch Perfect 2 to help exhibit the boundless universe within the Big Freeze systems.
This IS Awesome!
NBA ESPN
International Paper
Who thought paper could be so much fun! The HOW design conference in Chicago, Illinois had its finger on the pulse of the brightest minds in the creative industry…
The Big Freeze had their finger on the button to capture them in 360 frozen motion! The creative energy was only surpassed by the The Big Freeze packing stupendous fun for International Paper Company! Theirs was a popular booth showcasing the newest in art papers and foot printed with our 12 foot array and 24 Big Freeze cameras capturing spectacular images, to help visitors defy the laws of gravity! We logo watermarked an image in the processing, and VOILA( accent over the A) the guest left with a printed and digital party favor!
This definitely gave them something to TWEET about!
International Paper
Nissan NISMO
On a gray, rainy day in Austin, 72 Big Freeze cameras are set on an arc, and low on the Race Track. It’s a dramatic, captured effect, ramping down the speed of spinning tires and disclosing clouds of rain, hanging frozen in time.
Nissan’s newest Race car, the GT-R LM NIZMO LM P1 was the hero of this production. When this race car accelerates, the engine transfers force to the tires, pushing backward against the track. When track and tire force push against each other, the lighter object moves faster and faster.
To slow it down, Big Freeze used it’s unique techniques and advanced software technology to capture Newton’s Laws of Motion on this Formula 1 track. Time flies when you are having fun!
Nissan NISMO
CES with Nikon
The Ultimate Frozen Moment Camera System Brought to you by Nikon in collaboration with The Big Freeze Worldwide.
The Big Freeze Worldwide, in partnership with Nikon Inc, is setting the bar for a revolution in camera array systems.
Now in its sixth generation and leveraging the new Nikon D750 and NIKKOR lenses, the system offers the capacity to capture and playback slow-motion captures in striking HD, 5k resolutions in 360. Nikon D750 has advanced The Big Freeze in delivering a 360-degree frozen moment experience to live broadcast and social sharing.
You can see our latest technology in feature films, on the star-studded red carpet, and at your favorite live and sporting events.
CES with Nikon
HBO Girls Premiere
Under the grandiose belly of a blue whale, took place the premier party for the fourth season of the hit HBO series, Girls. With such a glamorous setting and A-‐list celebrity guests, our Big Freeze 360 system was HBO’s top pick for the red carpet attraction. We set up our rig, custom-‐built for the event, to greet the guest list as they arrived for the party, hosted in the American Museum of Natural History. Jemima Kirk, Andrew Rannells, and a slue of stars and party guests filled the Girls 360 Cam, surrounded by handfuls of golden glitter and frozen in brilliant 360° frozen motion. Social media sharing was afire, as Girls 360 Cam visitors were able to receive and share their media instantaneously, broadcasting images and video across the globe.
HBO Girls Premiere
BlizzCon
BlizzCon is a convention celebrating the global player communities of the Warcraft®, StarCraft®, and Diablo® gaming universes. Our custom built BlizzCam captured the wonderment of the attendees and professional gamers from around the world in their intricate, enthusiastic costumes, paying homage to the fantastical realms and characters of the game worlds. We suspended cosplayers in frozen motion, creating 360° views of their daring leaps and turns, hammers pounding to the earth, and swords slashing from the sky. The BlizzCam truly encapsulated the intensity, dedication, and complexity behind the stunning imaginations of the gaming universe.
With 2000 captures and 300,000 page views, we think our activation was a huge success!
BlizzCon
US Open
Founded in 1881, the US Open is a hardcourt tennis tournament and an extension of one of the oldest tennis championships in the world. The sophistication of the tournament combined with the intense dedication and perseverance of the athletes creates an air of pure excitement and anticipation. The Big Freeze created custom rigs to illuminate the vehemence of the athletes, suspending their leaps, twirls, backhands and chips with cutting edge frozen motion technology. The results were an ostensibly grand slam experience!
US Open
Color Run
When you combine premier visual capture technology with the happiest 5k on the planet, you can expect amazement. Stunningly crisp images freeze participants in moments of boisterous amusement. Starting the race in white, Color Runners are plastered in vibrant color along the course, in an effort to promote healthy, happy lifestyles.
Across the U.S. in six different cities, The Big Freeze system encapsulates this energy, pausing time to deliver magical images from every angle. Social sharing was off the charts during these Happy Activations!
Color Run
AT&T USAG Olympic Gymnastic Trials
When the world’s most poised, elegant, and talented gymnasts of all ages and enthusiasts of all kinds gather for one of the most prestigious pre-Olympic prizes in existence, the only thing you can expect is a spectacle.
Happy spectators and competitors of all shapes and sizes gathered in Greensboro North Carolina to celebrate the infamous American cup, proudly sponsored by AT&T. Guests from all over strutted their stuff in the second shimmering iteration of the ATT FanCam to create an experience they could carry forever.
With top international athletes giving their all on the floor, and starry-eyed dreamers posing like their favorites, there was never time to be bored.
It was an unforgettable event sponsored by our friends at AT&T and powered by the incredible energy of all the kids and crowds of the very talented fans (with a little help from The Big Freeze of course)
AT&T USAG Olympic Gymnastic Trials
Canadian Olympics
Canada’s finest deserve the best. So when we were shipped off to Toronto to photograph top athletes from Canada’s Olympic Team we knew we were in for something big. CBC (Canada Broadcasting Corporation) came to us with a vision to inspire viewers and rally Canadians for the amazing talent they were bringing to the coming Olympic Games. So we created a powerful stage to instill Canadian pride for these exceptional sportsmen (and women). We suspended huge light rigs from above, rigged up a dark enclosed backdrop and lowered our cameras to the floor to convey the incredible power and stature that comes with being a world-class athlete. Additionally we employed virtual camera and frozen motion as we dropped snow while they waved flags and posed triumphantly. The result was a dramatic, statuesque delivery of Canada’s most athletic, inspiring for both Canadian and Non-Canadian alike.
Canadian Olympics
Golden Globes
Dressed again as the infamous GlamCam360 we shot another incredible evening with E! Entertainment for the prestigious Golden Globe Awards. Amongst Hollywood’s most talented actors and actresses we captured the stunning poses and glamorous outfits of the world’s most beautiful just as they were about to enter the most prestigious award show in mixed media.
It was very exciting to be apart of, but with droves of dazzling celebrities taking turns showing off their gorgeous gowns and tuxedos, we never found time to be star-struck. With red-carpet effects like this, and show-stopping numbers from the likes of Tina Fey, Amy Poehler and more; E! Entertainment and the GlamCam360 put on a show that would leave your head spinning.
Golden Globes
Holiday Party
On the weekend of December 7 we were invited to take part in a huge holiday party. This company really made an effort to celebrate their employees and the holidays this year by throwing a party complete with carnival games, a motorcycle cage, and a Santa-sized Sleigh full of attractions and spectacles you could only dream of. All this and of course our own High-Tech Big Freeze Array to top off what turned out to be a truly incredible holiday party.
For hours we catered to hundreds of excited guests clamoring for their turn to make their experience last a lifetime as a perfect 360° portrait. Meanwhile the very talented Electric Circus and the infamous ZZ Top played back-to-back mind-blowing performances leaving us with a gallery full of only very happy party-goers.
With a completely customized web-skin, our guests could instantly view their capture on their smart-phones and then post, tweet, and send it to all their friends and family at their leisure. Who knows, maybe we even saved them the trouble of finding a Christmas card!
It’s no exaggeration; check out some of the incredible captures we took and just try to find anyone that wasn’t having the time of their lives.
Holiday Party
Hyundai: PYL
Hyundai’s new line of hatchback:the PYL is all about standing out. With vivid and unique colors, loud and powerful speakers, and a unique body design Hyundai strives for a clientele that strives to be different. So when Hyundai decided they wanted to create a commercial as unique as their PYL they reached out to us.
For our expertise, Hyundai asked us to create high-energy ‘Virtual Dolly’ and ‘Frozen Motion’ set-ups to be stitched in to a final high-energy commercial to really capture the stunning range of color and personality in their latest line of PYL model hatchback.
Needless to say capturing a moving car amongst falling raindrops in perfect clarity is no easy task. Thankfully we were fortunate enough to work with a solid team that understands the importance of meticulous planning. We drew out every shot, measured out every detail and prepared during frequent tech scouts to ensure we would be completely ready for the incredible challenge ahead of us.
Our set was on a windy coastal road wrapped around Point Loma in San Diego, CA. It was a beautiful view and a dream location but just like any other shoot, we faced our share of problems. Last minute changes are bound to happen and sudden heat waves always catch you off guard, but as always we took to the occasion and accomplished something amazing. Just like a Hyundai we love to stand out and we perform best when we are driven.
Hyundai: PYL
Famous Footwear
Famous Footwear is about making a statement; it’s about having the freedom to be a dancer, a performer, and a student all at once. So when one of the most dynamic shoe companies in the world wanted to capture the excitement of youth with equally exciting and high-energy footage, we jumped at the assignment.
The goal of their Back-to school spot (Called ‘Make Today Famous,’) was to show kids that no matter how incredible their lifestyle is, “we’ve got shoes to keep up”. So we set out to find incredible performers in music, dance, cheerleading, and BMX to show off and then captured amazing moments at the peak of their performances. The final product was a gripping TV spot full of powerful virtual camera moves, electrifying frozen leaps, water spouts and cascading playing cards, all with the effort of making every moment as exciting, unique, and enjoyable as a Famous Footwear experience.
Famous Footwear
Podcam
The Big Freeze Worldwide has always been about finding a new way of looking at things. So when we set out to see ourselves from a new perspective, we discovered something incredible. ‘Podcam’ is our latest development and a treat to talk about.
The Podcam is a permanent fixture of our freeze system. These are the photo booths of the future; a state-of-the-art experience you’ll never forget. Currently available at the PACSI Science Center in Seattle and the Connecticut Science Center for anyone who wishes to make their visit that much more unforgettable are two permanent Big Freeze rigs packed with 48 cameras all primed to snap your photo in stunning 360. What sets them apart from our other rigs is that they’re completely illuminated with LED backgrounds that create images that can set you anywhere from the surface of the moon to the depths of the ocean.
In our new Podcam you’re only limited to your own imagination for what you can do. The possibilities are endless and the moments are priceless.
Podcam
GlamCam 360
E! Entertainment and their infamous Red Carpet Shows have really been a cherished relationship for us at The Big Freeze. For years we’ve branded the 20’ Big Freeze array as the “Glam Cam 360” on the red carpet to shoot beautiful Hollywood celebrities posing in their finest.
Since 2009 we’ve set up directly on the red carpet to eventually shoot hundreds of Hollywood’s most glamorous over these incredible years. During the show we feed instant files for live broadcast and simultaneously build an online gallery of 360 images for E! Online. The result is an exciting compilation of celebrities in perfect form and perfect clarity.
Our yearly visit to this award show, along with the Grammys and Golden Globe Awards, is it’s own reward. We’re looking forward to many more years attending this show and being a continuing part of LA’s most glamorous celebrations.
But don’t ask us: check out testimony of how our guests feel about the illustrious GlamCam360!
GlamCam 360
Krump & Ballet
Dance is one of the most powerful art forms out there. So when Visionary director Ryan Enn Hughes from Canada approached us with a unique idea to employ a 48-camera array to capture premier ballet dancers and incredible Krump style dancers in frozen 360 we couldn’t resist. So we gleefully shipped off to Toronto Canada to begin work on what is now called ‘The 360 Project.’
We called on performers from Canada’s exceptional National Ballet School and on members of the incredible Northbuck Krump for some of the most talented dancers in their fields and then assembled 4 large walls of black velvet and shot with synchronized overhead photographic strobe lights for a uniquely dramatic tone and strikingly vivid colors. This added an elegant touch to the final product and highlighted the power that comes with seeing every angle of a dancer frozen in time.
The result was two videos (1 for each style of dance) cut to music and sound effects from the very talented Zelig Sound to create a heart pumping portrait of performers vanishing and appearing like souls on a turntable. The project has since been awarded the title of Vimeo Staff Pick and has found a very proud home in our reel.
Krump & Ballet
Xerox
Xerox has always been a powerful name in imaging and technology. So when we were approached to take part in a series of promotions with the powerhouse print company, the only question we had was why hadn’t we done this before?
On our first leg of the Xerox tour, we took to Toronto to invite attendees and athletes of The Rogers Cup to jump around and enjoy our Big Freeze experience. It was a huge project with tons of friendly and exciting faces including Francesca Schiavone, who went on to take second place!
After that we set off for Rochester New York where every year in June the streets erupt in the soulful energy of Jazz and improvised celebration for the Xerox Rochester International Jazz Festival.We photographed many wonderful jazz guests as they enjoyed props and instruments inspired by the festival itself. It was an incredible 10 day event and a fantastic opportunity to show off what innovators in image technology can do when they put their heads together.
Xerox
Toyota: Like You've Never Seen It
When we got an offer to come shoot in Canada with Toyota we had no idea the scale they were dreaming this project to be. It was truly something we had ‘never seen before’.
What they had in mind for this commercial was the grandest scale of camerawork the industry had available. This spot was all about ‘seeing’; from remote controlled race-cars to helicopters, parachutes, high speed rail cameras and even a GoPro mounted turtle, Toyota pulled all the stops on this production and in the end we collaborated to create an amazing commercial full of all the incredible behind the scenes filmmaking and technologies most people don’t normally get to see.
For our end of it we erected a rain tower and a horizontal line of Freeze cameras and created a frozen track shot as this incredible car burst through halted raindrops. See it for yourself, and ask yourself if you’ve ever seen anything quite like it before.
Toyota: Like You've Never Seen It
FOX Sports NASCAR
Fox is continually upping the adrenaline of sports television. So when they decided to push it in the most Hi-octane sport there is, they reached out to us to help shoot promo material for the upcoming NASCAR season. So how do you make NASCAR more exciting?
Try over 40 of the worlds fastest men and women at 240 high def frames a second on 96 cameras. Add some of the most beautiful women in entertainment, bottles upon bottles of champagne, and some of the most incredible usage of virtual cameras we’ve employed to date and you get one incredible ride.
FOX Sports NASCAR
E! Online Upfront Party
E, as it’s name implies, is entertainment, and over the years as the GlamCam 360, we’ve really enjoyed entertaining the celebrities. And so, for E!’s upfront party, we leapt at the opportunity to bring the Hollywood red carpet lifestyle out to Manhattan.
We arrived in New York for a one day shoot at the mesmerizing Manhattan Center.
E’s intent with this party was to attract interest in their upcoming lineup of shows and media and we came along to bring some energy. And although we did see some very exciting faces (Such as Kim Kardashian, Kevin Jonas, and members of the band The Wanted) we were really there to make this one-of-a-kind celebrity experience available to fans who normally don’t get to be in front of the GlamCam.
This meant a very different type of experience from our normal red carpet set-up. More props, hops, twirls and spins; overall less a formal award show gathering and a more an exciting experience for everyone who stopped by.
The result was a very entertaining evening for the guests and new incentive and mobility for E! and their coming line-up of shows.
E! Online Upfront Party
Nickelodeon Kids Choice Awards
The Kids Choice Awards is not a typical award show. With guests like Adam Sandler, Johnny Depp, Sandra Bullock and Katy Perry present, it’s got all the excitement of a Red Carpet affair, but with the energy and heartful humor of youth. That said when Nickelodeon came to us with the idea to take their infamous ‘Sliming’ where they dump buckets of green slime on people (Always gives the kids a giggle) to the next level we had no idea what to expect. But needless to say: we were happy to oblige.
We assembled our 48 camera rig and sailed the entire array to the ceiling and then tucked our entire crew into the catwalk above the stage. Then we mounted the array on a raising and lowering apparatus to grab stunning 360’s from the audience and the actors getting completely doused in slimey hilarious muck.
And after all it turned out that watching America’s most glamorous being showered in ooze in pristine 360 was just as exciting for us as it was for the millions of screaming fans watching. The images came out amazing and the reactions were priceless, which got us thinking: maybe we’ll have to give this slime thing a try on our own shoots in the future.
Nickelodeon Kids Choice Awards
NBA Playermetrics
When your drafting for the most incredible athletes in the world, the devil’s in the details. In the hyper-competitive selection process, the goal is drafting a player that’s close to flawless. The last thing this industry needs is to miss out on a star because they didn’t have access to the most thorough and picturesque photographic imaging equipment available.
For our friends coordinating the NBA draft we set up at the JW Marriot in Chicago to develop the most comprehensive, advanced, and just honestly cool Draft Player Statistics System developed to date, aptly titled: Playermetrics.
For it we took captures from head to two of NCAA’s finest to offer thorough coverage of each player’s powerful physique and form to deliver an incredibly futuristic way to compare these players. Using both virtual motion to showcase their incredible athletic talents, and pure captures to offer a clean portrait of the athletes physique and stature, The Big Freeze and The NBA Draft collaborated to create the most detailed and otherwise divine presentation of the NBA to date.
NBA Playermetrics
Macallan SXSW Boat Party
During South by Southwest Fest (SXSW) it’s hard to stand out. 3 weeks of music, movies, and shows all stocked to the top with free food and drinks and spread across the incredible city of Austin, Texas makes even the most exciting events look dull. Macallan, the cut-loose drink of business class, solved that problem by renting a boat, packing it full of Macallan’s finest single malt whiskies, and hiring us to capture it all.
Macallan called us out to Austin to excite a crowd of young energetic tech and artist visitors and to show them the incredible levels you can push photography to when you use your imagination.
Thankfully we grew our sea legs pretty quickly because for 5 days we trolled up and down Lady Bird Lake shooting day and night. We ended up with some very exciting photos and left some very happy SXSW guests. Between Macallan and The Big Freeze Worldwide it was clear we left an impression at SXSW our guests would never forget.