The Bat Flip is one of the most iconic and expressive moves made by the Best of the Best in baseball after hitting a home run ball into the seats. T-Mobile and California’s creative team at the 160over90 agency envisioned just this iconic Bat Flip in a 360 degree experience for this year’s MLB All-Star Week in Los Angeles. To pull off this amazing idea they partnered with The Big Freeze Worldwide who energized just the right 360-Degree camera array for the live event. The end result was Thousands of Enthusiastic Baseball Fans stepping into the T-Mobile branded Big Freeze 360 to participate.
Once inside the magenta clad T-Mobile 360 array, a home plate in the center waited for the fan to carry out their best bat flip swing pose. The 20 ‘ diameter Big Freeze 360 was sporting 48 Big Freeze cameras sitting above nighttime stadium wall graphics and magenta stadium lighting. This set the mood to capture thousands of All-Star Fans eager to walk up to bat flip and swing in a Virtual Slow Motion 360 Effect to highlight the upcoming Home Run Derby activities ! Audio of a solid crack of the ball hitting the bat and crowd stadium cheering completed the video effects.
This quickly became the perfect takeaway sent instantly to guests for a memorable and shareable video. All Star Fan Bat Flips quickly went viral as little baseball tikes and seasoned players alike mimicked their baseball heroes!
The crowds waiting for their turn inside the T-Mobile 360 laughed and cheered out front of the T-Mobile Instant Replay Monitor.
You could almost hear the umpire yell, “Batter Up!”