Redefining American style, Ralph Lauren has always stood for providing quality products. Understanding the exciting interactive destination for online markets and their appetite for exceptional imagery The Big Freeze welcomed the collaboration of an art inspired fashion shoot with Ralph Lauren Sport in Silver cup studios in New York. We had model content, future fashion and the creative art direction to capture high resolution imagery that makes shopping feel like one is viewing a remarkable art exhibit. From the array on the floor, with 60 Big Freeze cameras on an arc, proportion was orchestrated. As with Architecture, It is the visual effect of the relationships of the various objects and spaces captured, that make up a one and only composition. It is this unique special effect style that The Big Freeze captured on this uncommon fashion shoot to contribute to the whole of online interactive visual imagery…
