GET YOUR GAME FACE ON! College Football brought the fans and Big Freeze brought 36 cameras in full 360º to capture the action at this year’s College Football Championship fan experience, hosted by Capital One® and Warner Media Live Events.
Surrounded in lights and vivid graphics, Big Freeze technology had fans floating in mid air to celebrate their teams from Jan 8-10 in downtown Indianapolis, In. When our client requested effects that would enhance a memorable photo experience, Big Freeze knew exactly what would bring the fan zone to the next level. Frozen moment effects were made extra amazing with AR elements, immersive walls, and audio. Fans felt like they were running out of the stadium tunnel onto the field with cheering fans to boot!
3 days of captured content showed diverse fans lifted into midair into a smooth 360º frozen moment. Supercharged with impressions, this interactive experience was instantly delivered to view and share on any device. These easy and fun branded experiences for the fan and the client bring tons of social sharing and a memorable takeaway from one of a kind events. Get in the game with The BIg Freeze®!