We took The Big Freeze out to Play Ball Park, sponsored by Capital One, for MLB’s ALL-STAR Week in Los Angeles California! Teaming up with world-renowned client 160over90, The Big Freeze Worldwide introduced a custom camera system to capture content and entertain fans at the legendary All-Star fan event. All 36-Big Freeze cameras were engineered in 180-degrees and angled waist high to capture the perfect portrait video in frozen moment. Unique animated individualized graphics were composited with each video effect, showcasing each guest’s player stats, including their name and favorite team logo, creating their personal player intro video for a connected guest experience. Both the truss and backdrop were tailor made for the event to showcase bold Capital One branding. A branded skin with a video bumper ad on each video ensured Capital One would be front and center with each and every global share. With the guest experience in mind, The Big Freeze made registration a snap by incorporating a pre registration QR app. Guests could easily input their player stats and add a team logo to be displayed on their 180-degree frozen moment video. Fans instantly engaged and shared their individual player intro video with friends and family across any and all social media platforms.
Page Views were off the charts!
We came to play ball, and The Big Freeze Knocked It Out of The Park!
