The Big Freeze joined another star-studded red carpet, this time alongside a gang of superheroes for the highly anticipated Justice League premier in Los Angeles. The custom-built super system was 13 feet wide and equipped with 24 cameras, ready to take on all of the red carpet heroes and villains. Life-sized wall panels depicting the movie’s A-list cast surrounded each guest as they struck their most comic book worthy stances, frozen in time to be shared across social media far and wide. Share they did, as guests shared their images over 400 times from the Big Freeze gallery website, which was created entirely for the exclusive event. With the event branding taking center stage, the user-friendly site generated upwards of 7800 page views, ensuring an ample reach way beyond the event attendees. When assembling a team of people with special abilities, The Big Freeze fits right in.
