START YOUR ENGINES! NASCAR returned to Nashville this December to celebrate all of the best and brightest stars of 2021 racing with Champions Week celebrations,
and The Big Freeze loved being along for the ride, once again. NASCAR hosted their largest award show to date, in which they crowned this season’s champions, and then let
loose afterward at the champions celebration. Sponsored by Dixie Vodka, the FreezeBOT experience welcomed guests to our custom-designed stage, equipped with crisply branded
banners and our state-of-the-art robotic arm which holds the best in high-speed cameras to deliver epic effects to guests in an instant. FreezeBOT worked its magic capturing
the NASCAR elite and became a pit stop of fun for the evening’s attendees. Even the champion, the charismatic Kyle Larson, captivated the crowd with his several laps inside
FreezeBOT for some first-class videos. Everyone easily viewed and shared their unique FreezeBOT effects on social media so followers from around the globe could enjoy this vibrant experience.
The Big Freeze and FreezeBOT were delighted to pay a visit to the iconic Fillmore Detroit for an epic night in live country music. Ten Man Jam, Presented by The Metro Detroit Ram Truck Dealers, was an incredible night of artistry. The Ram Ten Man Jam hosted country music’s hottest stars, including Midland, Uncle Kracker, and Dylan Scott, as they played acoustic sets of their greatest hits and more, both solo and together, creating some serious artistry magic. The Ram Ten Man Jam took place in the historic and grandiose Fillmore Detroit, which is located right in the heart of Detroit’s entertainment district. The original-to-the-building, ornate chandeliers and breathtaking grand lobby provided the perfect amount of drama for one seriously aesthetic Big Freeze backdrop. The FreezeBOT, utilized its signature 6-axis robotic video capture technology to create dramatic, slow-motion effects that allowed guests to capture their favorite moves as we slowed down time. Fun and entertaining props were provided to amplify guest engagement, and we provided each guest with their effect immediately to ensure they were able to share it across their favorite social media sites. FreezeBOT provides any event with cutting-edge innovation, to ensure your event is always one step ahead of the game.
The biggest week in NASCAR calls for the newest innovation in Big Freeze technology, FreezeBOT! The Big Freeze took a trip to iconic Nashville, Tennessee to celebrate Champion’s Week, a weeklong celebration of an amazing racing season. The biggest names in NASCAR and a slue of A-list celebrities came from near and far to attend the peak event of the week, The Monster Energy NASCAR Cup Series Awards. The Award show is the ultimate season-ending celebration, recognizing drivers for a season of accomplishments.
The Big Freeze made its mark on the Music City Center red carpet with state-of-the-art 6-axis robotic video capture technology, FreezeBOT. FreezeBOT, is a compact yet impactful destination for A-listers to show off their best moves for fans, both those attending the event and those watching from home. One of the many features that enable FreezeBOT to stand out from the crowd is our ability to add a both audio and AR effects to each video while delivering the effects live.
For the NASCAR red carpet, ethereal pixie stars were layered with the FreezeBOT video effects to take each unique capture to the next level. We are also able to add audio to each video should a client wish to have sound with their visual. In addition, advertising trailers and numerous other add-ons can be added to the experience to create tremendous guest engagement.
A unique aspect to the event was the need to have FreezeBOT on the red carpet as well as at an exclusive award show after party at another location, all within a very short time frame. What may have been a challenge for some was no challenge for FreezeBOT, and we were easily able to move the complete set up from the red carpet to the NASCAR Awards after party in less than 2 hours.
The dramatic slow-motion effects made possible by Big Freeze complimented both the red carpet and the after party perfectly. Guests showed off for FreezeBOT, and were then able to immediately share their branded captures with fans and followers, made possible by our instant share features. If you’re thinking about adding some serious wow factor and unique points-of-view to your next event, FreezeBOT is just the Big Freeze system for you!
The Big Freeze joined the 27th ESPN ESPY (Excellence in Sports Performance Yearly Award) red carpet to celebrate all of this year’s shining stars in sports!
This year’s red carpet called for vision and innovation, and The Big Freeze delivered with FreezeBOT, our multi-action high-speed capturing robotic camera system. FreezeBOT, with a radius of 7 feet and standing at 8.5 feet tall, offers state-of-the-art 6-axis robotic video capture technology. Custom programming creates FreezeBOT choreography to high-speed capture 240 frames per second, which allows for the dramatic slow motion video effects. Never tiring, our FreezeBOT captured over 200 amazing athletes who walked into our stage to show us their best moves. The NHL’s Blues to Rob Gronkowski, genius footwork to golf swings, all were captured at high-speed and turned into stunning slow motion video effects, which were then sent straight to broadcast and the guest.
To deliver the effects, we handed each celeb a beautifully designed and branded QR card to scan with their mobile device, which would then immediately display their custom capture. Capital One, the sponsor of our ESPY red carpet FreezeBOT, was thrilled with the instantly shareable and branded asset. And share they did! Captures were shared across Facebook, Twitter, Instagram and more, with some videos garnishing over 800,000 views apiece.
There may be lots of bots, but there is only one FreezeBOT and it ruled the red carpet! With an event-friendly design, using only house power and small footprint, and programmable with any imaginable move, freezeBOT packs an epic punch.
Contact us today and let us show you how we can create high voltage branded entertainment for your next event or commercial shoot!