Target at NMAAHC



One of the most historic and significant cultural events in recent memory, the Grand Opening Weekend of the Smithsonian’s National Museum of African American History and Culture (NMAAHC) was a joyous event not to be missed. We were deeply honored to team up with Target to be a prominent attraction for the Dedication Ceremony through the Freedom Sounds Festival, nestled right in the action as President Barack Obama and former President George W. Bush sang the significance of the momentous occasion. Such an epic event can only draw an epic crowd, so we custom-designed and built two 10-foot 360° systems, each housing a whopping 24 Big Freeze cameras, running simultaneously to meet the appeal of the celebration. Attendees were all smiles, bursting with pride and infectious energy, and our one-of-a-kind technology captured the brilliant vibrancy of each unique guest in stunning frozen motion. Visitor captures are made immediately accessible, allowing for instant social sharing across all major platforms, a feature taken full advantage of by guests as we reach 60K shares and counting. Truly an event for the books, we are beyond proud to be making history with the NMAAHC!