The biggest week in NASCAR calls for the newest innovation in Big Freeze technology, FreezeBOT! The Big Freeze took a trip to iconic Nashville, Tennessee to celebrate Champion’s Week, a weeklong celebration of an amazing racing season. The biggest names in NASCAR and a slue of A-list celebrities came from near and far to attend the peak event of the week, The Monster Energy NASCAR Cup Series Awards. The Award show is the ultimate season-ending celebration, recognizing drivers for a season of accomplishments.
The Big Freeze made its mark on the Music City Center red carpet with state-of-the-art 6-axis robotic video capture technology, FreezeBOT. FreezeBOT, is a compact yet impactful destination for A-listers to show off their best moves for fans, both those attending the event and those watching from home. One of the many features that enable FreezeBOT to stand out from the crowd is our ability to add a both audio and AR effects to each video while delivering the effects live.
For the NASCAR red carpet, ethereal pixie stars were layered with the FreezeBOT video effects to take each unique capture to the next level. We are also able to add audio to each video should a client wish to have sound with their visual. In addition, advertising trailers and numerous other add-ons can be added to the experience to create tremendous guest engagement.
A unique aspect to the event was the need to have FreezeBOT on the red carpet as well as at an exclusive award show after party at another location, all within a very short time frame. What may have been a challenge for some was no challenge for FreezeBOT, and we were easily able to move the complete set up from the red carpet to the NASCAR Awards after party in less than 2 hours.
The dramatic slow-motion effects made possible by Big Freeze complimented both the red carpet and the after party perfectly. Guests showed off for FreezeBOT, and were then able to immediately share their branded captures with fans and followers, made possible by our instant share features. If you’re thinking about adding some serious wow factor and unique points-of-view to your next event, FreezeBOT is just the Big Freeze system for you!