Sometimes the smallest things have the biggest impact, and that is certainly true for The Big Freeze outfit we created for the 22nd Annual Soaring Eagle Arts, Beats & Eats festival in downtown Royal Oak, Michigan. A juried fine arts exhibition, innovative and fine cuisine from local restaurateurs, and 200 musical performances on 9 stages create the ultimate Labor Day weekend destination and attract over 330,000 visitors. A massive crowd and extensive entertainment means space is scarce, but The Big Freeze knows how to deliver the impact while only occupying a small area.
We accompanied the highly anticipated JEEP® M-715 Five Quarter Concept vehicle in the event space, and captured guests in 180-degrees of celebration. We engineered an 8-camera array that delivered the same epic punch as a much larger system with a mere 8’x6’ footprint. Guests were then able to receive their lively captures instantly with our convenient, user-friendly social sharing capabilities. We were able to capture the magic of art, fine cuisine, music and community in each guest effect, as well as showcase the always trailblazing Jeep. No matter the size or space limitations, The Big Freeze systems can always answer activation demands, consistently delivering fun, engaging experiences for all!