Final Four


The Big Freeze delightfully captured fans for five days during the 2016 NCAA FINAL FOUR, the pinnacle of the highly anticipated and celebrated March Madness basketball tournament. Lines and crowds of cheering fans abound, The Big Freeze installed a fully-branded 24-camera system to catch the enthusiastic fans imitating all of their favorite court action. Jumps, spins, dribbles, and passes- we didn’t miss a move! As the Final Four devotees celebrated victories over the week, the stunning system captured close to 2600 frozen moment effects, and had nearly 30,000 page views for the Capital One brand. The frozen images of the energetic, explosive action were shared around the world by visitors, which certainly heightened the social reaction for a buzzer-beating win for the Villanova Wildcats… and The Big Freeze!