The Big Freeze took to the Big Easy to have thousands of fans, including professional football stars, flow through our 36 camera, 360º Big Freeze for an extraordinary experience during one of the most exciting weekends in college football.
TLE and Capital One needed an activation that would create major social impact and The Big Freeze Worldwide delivered! Hosted live, Big Freeze technology put about 4000 fans in the zone, boundlessly entertained, as they created and shared their branded experience amidst the electric energy of the college football battle for the Title!
Pitched right in the middle of prime convention center exhibit space, the 16 foot diameter, Big Freeze camera system, with smooth, branded curves and a powerful presentation, froze time for fans with smiles and laughter, yielding more than 27,000 page views and growing!
No matter how you look at it, we rocked the house!
The Big Freeze is proud to be a part of the visionary experience that is The Star District in Frisco, Texas. Home to the Dallas Cowboys World Headquarters, The Star hosts world-class shopping, entertainment, and dining, as well as the game-changing sports-performance and healthcare destination, Baylor Scott & White Sports Therapy & Research. The Big Freeze paired up with the revolutionary healthcare collaborative to showcase their advanced technology with ours!
The Big Freeze constructed an array 20 feet in diameter, with 60 cameras strategically angled to capture epic hero shots of the talent selected to represent future patients for the new cutting-edge Baylor facility. A wide array of sports injuries were highlighted to showcase the impressive range of possible treatment plans made available by the therapy destination. The Big Freeze captured the effects in striking high definition, and then edited in the informative metrics to create an impressive video reel to be played in the reception area of the clinic. The creative will be used to boast the grand opening of the revolutionary Baylor Scott & White treatment and research center.
The Big Freeze technology captured the action to highlight and dramatize how sports therapy and research can bring each patient back to their peak. The finely-detailed video provides a futuristic glimpse of the livelihood sports therapy can provide, and the endless capabilities of inventive technology by The Big Freeze.
The NFL Draft is one of the most highly anticipated events of the season, and they wanted The Big Freeze to be a part of the action! This year, Dallas, Texas, hometown to The Big Freeze, was host to the epic event, which was the first NFL Draft to be held in Dallas’s 100,000-seat capacity AT&T Stadium. The NFL Draft serves as an exciting way for teams to publicly chose newly eligible players for the upcoming professional football season. Fans from around the US flock to the festivities, with Forbes projecting an estimated 400,000 people having attended the Draft or events around it. At the center of the action was the NFL Draft Fan Experience, a 3-day event open to lucky Draft ticket holders and the eager fans outside the stadium.
The custom Big Freeze array was built with the Draft in mind. The 360° set up featured sharp Pizza Hut branding, and included a living room set inside of a stadium scape, encouraging guests to show the world their pizza anticipation doorbell dance. The biggest NFL superstars including JuJu Smith-Schuster, Daryl “the Moose” Johnston, Cole Beasley, Steve Smith and Tyron Smith showed off their doorbell dance moves in The Big Freeze 360°, some of whom even cordially shared their takes with exuberant fans who stayed posted outside of The Big Freeze set up to witness all of the action.
The fans did more than watch; they interacted! Nearly 1200 shots were taken, page views verged upon 13,000, and over 800 fans shared their Big Freeze captures, making sure that their friends, family and followers were just as much a part of the experience.
On Valentines Day 2018, The Big Freeze spent the day doing something we love – hosting a custom Big Freeze system for the Daytona 500 Media Day! The Daytona 500 is the first and most prestigious race of the NASCAR season, and Media Day is a chance for the media and fans to rub elbows with NASCAR racers and A-listers before the big race. Sponsored by NASCAR, we created a 9-foot, 24-camera array, outfitted with confetti galore and classic black and white checkered racetrack flags, all of which was front and center in the infield VIP lounge of the Daytona International Speedway. We kept the energy high and the confetti in the sky as we captured the infectious enthusiasm of major professional NASCAR drivers such as Danica Patrick, Clint Bowyer and the 2018 Daytona 500 winner Austin Dillon. Fans experienced star treatment and were able to follow in their favorite drivers’ footsteps, striking a pose and freezing their epic moment in time to be cherished and shared long after the event. Share they did, and with over 500 shares and over 11,000 pageviews racers and attendees were able to instantly include friends, family and fans in on the experience of a lifetime.
It was our deepest honor to participate in the XXIII Olympic Winter Games Opening Ceremonies Parade of Nations on February 9, 2018! The Olympic Games are the world’s foremost sports competition, and medal winners are globally considered to be the most prestigious and renowned in all of competitive athleticism. Hosted in Pyeongchang Olympic Stadium in South Korea, the Opening Ceremonies is the event seen around the world, and is an extravaganza not to be missed. While the journey of nearly 7,000 miles presented its own set of unique challenges, The Big Freeze was more than up for the task. We are beyond fortunate to be able to check such an extraordinary opportunity off of the Big Freeze bucket list!
The 2018 Parade of Nations included Olympic athletes bearing the flags of their respective nations as they proudly promenaded through the majestic Olympic Stadium and made their way through a custom designed and built Big Freeze array. Flag bearers were captured in stunning state-of-the-art frozen motion, the perfect juxtaposition for the icy Olympic Winter Games. Flag-bearing athletes showcased their physical prowess and the valor of their nations as we used our unparalleled Big Freeze technology to cinematize their every movement in incredible detail. Never has the Olympic audience seen the Opening Ceremony participants from this perspective, and we are proud to share the Olympic-caliber Big Freeze action with you.
The Super Bowl crowd calls for a Super Big Freeze, and we were ready to take on that challenge for the NFL Honors. Hosted on the eve of Super Bowl LII, the NFL Honors is the NFL’s annual awards show celebrating the season’s best players, performances and plays. Nestled right in the thick of the action on the live red carpet was The Big Freeze, with a compact but mighty array sitting at 71” high and 9’ in diameter and capturing the biggest names in professional football. The glitzy gold and black backdrop served to provide the perfect frame for the sophisticated celebs, showcasing the A-list fashion, charm and charisma, and also providing a unique media platform for the sponsored brand. The Proctor and Gamble Head and Shoulders Hair Cam hosted a slue of athletes and celebrities, like fan favorite and NY Giants wide-receiver Odell Beckham Jr. The 360° frozen motion effects live on as they continue the red carpet conversation over on social media.
The Big Freeze traveled to Atlanta to be a part of one of the biggest events in NCAA Football, the College Football Playoff. Nestled in the heart of the action, The Big Freeze set up a customized camera array, equipped with our leading edge technology for Turner Sports, in Playoff Fan Central. The wildly popular and highly interactive, 3000 square-foot Playoff Fan Central creates a unique opportunity for thousands of college football fans to immerse themselves in the excitement of the event, with concerts, celebrity guest appearances and special activations such as The Big Freeze Capital One Cam. With panels of branding enveloping the system, fans were able to capture themselves in epic 3D frozen motion, while Capital One was able to broaden its presence with the fun and interactive guest experience. Enthusiastic fans jumped on the opportunity to share their playful poses and high-flown high fives. With over 1400 social media shares and over 25,000 social media referrals, the presence of the brand and the liveliness of the event have effervesced their way through the media world, giving passionate fans the gift of timelessness, as their awesome effect (and the clever sponsored branding) lives on digitally.
The Big Freeze joined another star-studded red carpet, this time alongside a gang of superheroes for the highly anticipated Justice League premier in Los Angeles. The custom-built super system was 13 feet wide and equipped with 24 cameras, ready to take on all of the red carpet heroes and villains. Life-sized wall panels depicting the movie’s A-list cast surrounded each guest as they struck their most comic book worthy stances, frozen in time to be shared across social media far and wide. Share they did, as guests shared their images over 400 times from the Big Freeze gallery website, which was created entirely for the exclusive event. With the event branding taking center stage, the user-friendly site generated upwards of 7800 page views, ensuring an ample reach way beyond the event attendees. When assembling a team of people with special abilities, The Big Freeze fits right in.
“We’ve had our eye on the 360 cam technology for a few years and decided the 2017 Monster Energy NASCAR Cup Series Awards in Las Vegas was the time to make it happen. We were introduced to Big Freeze less than three weeks before our event and they made magic happen. Patrice, Robert and the entire Big Freeze team were terrific to work with. We utilized the system twofold – – both as an extension of the Red Carpet prior to the Monster Energy Series Awards and then post awards as the Monster Energy Series Awards post party. Red Carpet wise, we integrated our Digital and Social teams to distribute the unique and glamorous content externally while also showcasing the content inside the venue. At the post party, the 360 cam was a massive hit and took the guest experience to another level. There was a non-stop line all night and countless smiles and memories made. Since the awards last fall, we’ve utilized the Big Freeze at Daytona 500 Media Day and have plans for an encore appearance later this year at the 2018 Monster Energy NASCAR Cup Series Awards.”
Cory Posocco, Vice President, NASCAR Events
The Big Freeze packed our bags and headed to Nashville to be a part of the 51st annual CMA Awards, the longest running annual music awards show on network television, building our system right into the thick of the action on the red carpet. The kings and queens of country music, including Little Big Town, Midland, Kelsea Ballerini, Pink and more, enthusiastically made their way right into The Big Freeze, where they twirled, jumped and do-si-doed as we captured their every moment in stunning 360° frozen motion. The custom-designed and built signature 15-foot Big Freeze array contained 48 cameras to flatter every brilliant detail on each glamorous guest. The system effects were thoughtfully timed to ensure that the sets branding was highlighted in each and every frame. Working with premier entertainment marketing agency FlyteVu, the system was draped with lux crystals and bohemian hanging flower panels to set the scene for the A-list guests and their elaborate couture and cowboy hats to shine. Easy and instant access to the captures with our functional social media sharing options enabled celebrities, such as Rascal Flatts, and their guests to share their experience with their fans, continuing the buzz of the event long after the show wraps.
The Big Freeze was proud to be a part of the 21st annual HRC National Dinner. The Human Rights Campaign, or HRC, hosts a celebration for involvement in the national advocacy organization’s annual workings, and the event takes place in Washington, DC. HRC members, top political figures, A-list entertainers and more attend the evening, and The Big Freeze was thrilled to be a part of the passion. Inspired by the event, we created a custom 13-foot array equipped with 24 cameras and the latest in 360 degree capture technology. The cameras were precisely and uniquely placed, enabling an incredible head-to-toe shot of the guest, as well as a clear view of the eye-catching sponsor branding encircling the system. The enchanting backdrop was studded with stars to create a dreamy encapsulation for the visitors. Such a prestigious gala celebrating a year brimming with accomplishments deserved the best, and The Big Freeze pulled out all the stops to provide an extraordinary system for an extraordinary event.
Red Rocks Amphitheater, once listed as one of the Seven Wonders of the World, is the ultimate backdrop for The Big Freeze system. Mind-blowing red sandstone cliffs, thousands of feet high, surround the national historic landmark, so ExperienceSix and The Big Freeze created an immersive guest destination that united the majesty of mother nature with the innovation of our 180° frozen motion technology. Pumped and exuberant, 21st Century rock legend band Weezer fans poured into the Jeep-branded Red Rocks experience, ready to flip, kick and rock out for the 48-camera, custom-built Big Freeze system. The animated crowd was ablaze, posting and sharing their unique content across all social media platforms, gaining an impressive 46 page visits per share, and sharing close to 600 captures from the event URL alone. Fans continue to share their branded images all over social media, reliving their epic experience for weeks, months, even years to come!
Milan Fashion Week is the essential event within the world of fashion, and we are honored to have been a part of the celebration. The Swarovski Crystal Wonderland party was held in the magnificent and historical Villa Gernetto, and our Big Freeze system was right at home at the swank red carpet event.
The lustrous, custom-built system was designed with opulence and elegance in every detail. The 12-foot, glittering array was swathed in 24 cameras to capture every glimmer from every angle. To take the decadence to another level, 300 strands of 50 Swarovski crystals per strand surrounded the system, allowing each luminary inside to be enveloped by 15,000 of the world’s finest crystals. Super models, fashion icons and Milano elite glided into the crystalized array and used the runway as inspiration to pose and prance, all while our custom-camera configuration captured all of the dynamism. With video effects that are available on demand, and a custom hashtag, #brillianceforall, guests and fans alike are able to track and share all of the action through social media, ensuring that the party lives on long after the lights go down. Trés chic, or should we say molto astuto!
We are honored to have spent our 4th year on the Red Carpet with ESPN at the 2017 ESPY Awards, recognizing excellence and achievement in sports-related performance. The star-studded red carpet, which was broadcasted live, welcomed the biggest stars in popular sports donned in their most spectacular accouterments. Sports idols shined for the press, paparazzi and fans as they made their way to our epic Capital One Quicksilver Cam. With ample space for branding both inside and outside of the custom-built 360° system, powerful brand graphics made an impact on not only the award show attendees, but also on the millions of viewers tuned in from home. Olympic athletes, including Final Five gymnasts Aly Raisman and Laurie Hernandez, rubbed elbows with NBA All-Stars and MVPs past and present, race-car drivers, pro-ballers, WWE superstars and special award recipients as they stepped into and out of the Big Freeze system. Former QB Jesse Palmer leapt in the air as our circuit of cameras captured and froze his every angle, while 2017 NBA MVP Russell Westbrook chose a stoic pose to capture all the details of his mod fashions. The Big Freeze system extracted each dazzling personality, freezing them in stunning frozen motion, ready and able to share across the winds of social media. Stars and fans were buzzing with delight over the shared images, and the captures live on with each and every “like.”
The NCAA Final Four is the epic conclusion to March Madness, one of the most celebrated annual sporting events in the United States. With a colossal fan base and constant media coverage, guests far and wide flock to the acclaimed event, both in-person and through buzzing social media channels. The Big Freeze was thrilled to see a huge chunk of the action at the Final Four Fan Fest! We created a 15-foot, 24-camera system, which produced a roomy interior for an ample amount of cunning ball play for the guest, and a wealth of branding space for the client. Our custom-built, boldly branded acrylic walls were designed with perforated vinyl, enabling both guests inside and outside the setup to experience the action happening within the enclosed system. Fans were able to strut their stuff in style, busting out their most impressive basketball skills as The Big Freeze system immortalized their swagger in stunning 360° frozen motion. As soon as each of the thousands of guests captured stepped out of the system, they were zealously utilizing our user-friendly share options to get their one-of-a-kind image out to their followers.
During the highly publicized and anticipated award season, TV One presented the 48th annual NAACP Image Awards at the Pasadena Civic Center on historic Garden Street, and The Big Freeze was the perfect compliment to the star-studded red carpet. We created a completely unique system for the prestigious event, a 13-foot array with the newest Nikon D750 Big Freeze cameras, strategically anchored low to the ground to offer an exciting POV, spotlighting the celebrity guest list. A 12-foot truss draped in twinkling LED fabric haloed the system, creating the ethereal illusion of Stars amongst the stars. Each elegant elite was filmed in real time, slow motion and frozen moment to add some serious drama to each and every capture.
Torrential rains were not enough to disturb the smooth production. Social media sharing was as accessible as ever, leading to nearly 8,000 page views on our site during the 2-hour event, and an exuberance of capture sharing across social media accounts far and wide.