NASCAR Awards Nashville

The biggest week in NASCAR calls for the newest innovation in Big Freeze technology, FreezeBOT! The Big Freeze took a trip to iconic Nashville, Tennessee to celebrate Champion’s Week, a weeklong celebration of an amazing racing season. The biggest names in NASCAR and a slue of A-list celebrities came from near and far to attend the peak event of the week, The Monster Energy NASCAR Cup Series Awards. The Award show is the ultimate season-ending celebration, recognizing drivers for a season of accomplishments.

The Big Freeze made its mark on the Music City Center red carpet with state-of-the-art 6-axis robotic video capture technology, FreezeBOT. FreezeBOT, is a compact yet impactful destination for A-listers to show off their best moves for fans, both those attending the event and those watching from home. One of the many features that enable FreezeBOT to stand out from the crowd is our ability to add a both audio and AR effects to each video while delivering the effects live.

For the NASCAR red carpet, ethereal pixie stars were layered with the FreezeBOT video effects to take each unique capture to the next level. We are also able to add audio to each video should a client wish to have sound with their visual. In addition, advertising trailers and numerous other add-ons can be added to the experience to create tremendous guest engagement.

A unique aspect to the event was the need to have FreezeBOT on the red carpet as well as at an exclusive award show after party at another location, all within a very short time frame. What may have been a challenge for some was no challenge for FreezeBOT, and we were easily able to move the complete set up from the red carpet to the NASCAR Awards after party in less than 2 hours.

The dramatic slow-motion effects made possible by Big Freeze­ complimented both the red carpet and the after party perfectly. Guests showed off for FreezeBOT, and were then able to immediately share their branded captures with fans and followers, made possible by our instant share features. If you’re thinking about adding some serious wow factor and unique points-of-view to your next event, FreezeBOT is just the Big Freeze system for you!


ESPY Awards 2019

FreezeBOT, Outstanding Performance!

The Big Freeze joined the 2019 ESPN ESPY (Excellence in Sports Performance Yearly Award) red carpet to celebrate all of this year’s shining stars in sports!

This year’s red carpet called for vision and innovation, and The Big Freeze delivered with FreezeBOT, our multi-action high-speed capturing robotic camera system. FreezeBOT, with a radius of 7 feet and standing at 8.5 feet tall, offers state-of-the-art 6-axis robotic video capture technology. Custom programming creates FreezeBOT choreography to high-speed capture 240 frames per second, which allows for the dramatic slow motion video effects. Never tiring, our FreezeBOT captured over 200 amazing athletes who walked into our stage to show us their best moves. The NHL’s Blues to Rob Gronkowski, genius footwork to golf swings, all were captured at high-speed and turned into stunning slow motion video effects, which were then sent straight to broadcast and the guest.

To deliver the effects, we handed each celeb a beautifully designed and branded QR card to scan with their mobile device, which would then immediately display their custom capture. Capital One, the sponsor of our ESPY red carpet FreezeBOT, was thrilled with the instantly shareable and branded asset. And share they did! Captures were shared across Facebook, Twitter, Instagram and more, with some videos garnishing over 800,000 views apiece.

There may be lots of bots, but there is only one FreezeBOT and it ruled the red carpet! With an event-friendly design, using only house power and small footprint, and programmable with any imaginable move, freezeBOT packs an epic punch.

Contact us today and let us show you how we can create high voltage branded entertainment for your next event or commercial shoot!

NASCAR Awards 2018

FreezeBOT is back! NASCAR was looking for a groundbreaking, cutting-edge addition to the annual awards ceremony for the Monster Energy NASCAR Cup Series, and our newest Big Freeze technology FreezeBOT, the guest capture robot, was just the ticket! The post-season awards ceremonies are a big day for NASCAR, and FreezeBOT was ready to add some extra wow factor to the event.

The easily transportable FreezeBOT has a smaller footprint and production friendly features, which compliments the red carpet perfectly. FreezeBOT, with its radius of 7-feet from the central pedestal and standing at 8.5-feet tall, offers state-of-the-art 6-axis robotic video capture technology, and has The Big Freeze Robotics team custom programming to create high-speed captures of 240 frames-per-second, which allows for some seriously dramatic slow motion video effects.

The 2018 post-season awards ceremonies were held at the majestic Wynn Hotel in Las Vegas, where drivers hit the red carpet to celebrate all of the accomplishments of the season. Kyle Busch, Dale Earnhardt Jr., Joey Logano, Monster Energy Series Champion and Chase Elliott, winner of NASCARS 2018 NMPA Most Popular Driver Award, were among the droves of NASCAR royalty to grace the carpet for the awards show. The FreezeBOT welcomed guests with a custom NASCAR Awards backdrop and playful gold balloons and confetti, while the robot worked her magic. Guests are able to share their capture of the high-energy event, thanks to The Big Freeze social sharing options, designed specifically with speed and ease-of-use in mind. As NASCAR would say, FreezeBOT went flat out for the NASCAR Awards! Check out our demo video from the event below.




We welcomed in the newest cutting-edge addition to The Big Freeze family with a bang at the Nexus Recovery Center Fundraiser’s 2018 silent auction. The event was hosted at the iconic and historic Statler Hotel in Downtown Dallas, and the FreezeBOT was the piece de resistance during the boisterous evening of dinner, dancing, elegance and entertainment.

Developed by The Big Freeze Robotics Team in response to recent client feedback, the FreezeBOT, with a radius of 7 feet from the central pedestal and standing at 8 ½ feet tall, offers state-of-the-art 6-axis robotic video capture technology. This production-friendly small footprint means that the FreezeBOT only needs a 2-person crew to operate and is easily transportable, both of which contribute to its cost efficiency and ease of use. Custom programming creates FreezeBOT choreography to high-speed capture 240 frames per second, which allows for the dramatic slow motion video effects.

Guests register with their email or phone number, and the FreezeBOT automates and delivers the captured video to the guest in less than 15 seconds. Guests can then use their exciting custom logo-branded video assets for direct social sharing to all of the most popular social sharing platforms, such as Facebook, Instagram and Twitter. Each lively and dynamic capture creates an opportunity for interaction with your brand well past the event, and gives guests the gift of timelessness for a night they won’t soon forget.

Are YOU ready to let us take your activation from awesome to epic with FreezeBOT, the ultimate modern marvel? Have you ever considered using a state-of-the-art robot to capture guest experiences and create interaction with your brand but felt limited by cost, set-up time, and difficulty of production? FreezeBOT is production-friendly, cost-efficient and a snap to put up front and center of your next event. If you are looking for your activation game changer, contact us today to learn more about what FreezeBOT and The Big Freeze Robotics can do for you.