BlizzCon is a convention celebrating the global player communities of the Warcraft®, StarCraft®, and Diablo® gaming universes. Our custom built BlizzCam captured the wonderment of the attendees and professional gamers from around the world in their intricate, enthusiastic costumes, paying homage to the fantastical realms and characters of the game worlds. We suspended cosplayers in frozen motion, creating 360° views of their daring leaps and turns, hammers pounding to the earth, and swords slashing from the sky. The BlizzCam truly encapsulated the intensity, dedication, and complexity behind the stunning imaginations of the gaming universe.

With 2000 captures and 300,000 page views, we think our activation was a huge success!


Here’s a peak into some of the amazing costumes we were able to capture:

…and here’s a few of our favorite shots.