Milan Fashion Week is the essential event within the world of fashion, and we are honored to have been a part of the celebration. The Swarovski Crystal Wonderland party was held in the magnificent and historical Villa Gernetto, and our Big Freeze system was right at home at the swank red carpet event.
The lustrous, custom-built system was designed with opulence and elegance in every detail. The 12-foot, glittering array was swathed in 24 cameras to capture every glimmer from every angle. To take the decadence to another level, 300 strands of 50 Swarovski crystals per strand surrounded the system, allowing each luminary inside to be enveloped by 15,000 of the world’s finest crystals. Super models, fashion icons and Milano elite glided into the crystalized array and used the runway as inspiration to pose and prance, all while our custom-camera configuration captured all of the dynamism. With video effects that are available on demand, and a custom hashtag, #brillianceforall, guests and fans alike are able to track and share all of the action through social media, ensuring that the party lives on long after the lights go down. Trés chic, or should we say molto astuto!