The Super Bowl crowd calls for a Super Big Freeze, and we were ready to take on that challenge for the NFL Honors. Hosted on the eve of Super Bowl LII, the NFL Honors is the NFL’s annual awards show celebrating the season’s best players, performances and plays. Nestled right in the thick of the action on the live red carpet was The Big Freeze, with a compact but mighty array sitting at 71” high and 9’ in diameter and capturing the biggest names in professional football. The glitzy gold and black backdrop served to provide the perfect frame for the sophisticated celebs, showcasing the A-list fashion, charm and charisma, and also providing a unique media platform for the sponsored brand. The Proctor and Gamble Head and Shoulders Hair Cam hosted a slue of athletes and celebrities, like fan favorite and NY Giants wide-receiver Odell Beckham Jr. The 360° frozen motion effects live on as they continue the red carpet conversation over on social media.