The Big Freeze traveled to Atlanta to be a part of one of the biggest events in NCAA Football, the College Football Playoff. Nestled in the heart of the action, The Big Freeze set up a customized camera array, equipped with our leading edge technology for Turner Sports, in Playoff Fan Central. The wildly popular and highly interactive, 3000 square-foot Playoff Fan Central creates a unique opportunity for thousands of college football fans to immerse themselves in the excitement of the event, with concerts, celebrity guest appearances and special activations such as The Big Freeze Capital One Cam. With panels of branding enveloping the system, fans were able to capture themselves in epic 3D frozen motion, while Capital One was able to broaden its presence with the fun and interactive guest experience. Enthusiastic fans jumped on the opportunity to share their playful poses and high-flown high fives. With over 1400 social media shares and over 25,000 social media referrals, the presence of the brand and the liveliness of the event have effervesced their way through the media world, giving passionate fans the gift of timelessness, as their awesome effect (and the clever sponsored branding) lives on digitally.