During South by Southwest Fest (SXSW) it’s hard to stand out. 3 weeks of music, movies, and shows all stocked to the top with free food and drinks and spread across the incredible city of Austin, Texas makes even the most exciting events look dull. Macallan, the cut-loose drink of business class, solved that problem by renting a boat, packing it full of Macallan’s finest single malt whiskies, and hiring us to capture it all.
Macallan called us out to Austin to excite a crowd of young energetic tech and artist visitors and to show them the incredible levels you can push photography to when you use your imagination.
Thankfully we grew our sea legs pretty quickly because for 5 days we trolled up and down Lady Bird Lake shooting day and night. We ended up with some very exciting photos and left some very happy SXSW guests. Between Macallan and The Big Freeze Worldwide it was clear we left an impression at SXSW our guests would never forget.