The Big Freeze is now in Italy, Australia and Canada


Jumex

Nothing screams summer louder than a frozen motion explosion of an ice cold Jumex! That is why our collaboration with the Mexican beverage company produced brilliant captures of their newest drink, bursting its way through a boisterous pool party. Our custom rig was designed and built with 40 cameras on an arc suspended over the water, grabbing 3D frozen motion views from all corners of the celebration. Frisbee catchers were being paused mid-air, while canon-balls, splashes and dives were caught in perfectly timed frozen motion. Certainly revolutionary in its execution, our custom array was able to stop time and embody the effervescence of both Jumex and some good ol’ fashioned fun in the sun. ¡Que Rico!

jumex-pool

jumex-setup

jumex-tray