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Freaky Friday

The Big Freeze took a trip to the Golden State to capture the magic of the new Disney’s Freaky Friday. Based on the novel Freaky Friday by Mary Rogers as well as Disney’s stage adaptation, the modern musical tells the tale of a magical soul-switch between mother and daughter. Each has to life a day in the life of the other, and the radically different lifestyle choices make for some entertaining hijinks. Disney revamped the film, making it the third film adaptation following the hit 1976 and 2003 versions.

The Big Freeze brought our own magic to the set to create promotional video spots for the film’s debut. Using a green screen, The Big Freeze captured the film’s main talent in a 60-camera array, and then composited each actor into exciting scenes coordinating with the themes of the film. Stars of the film, Cozi Zuehlsdorff, Heidi Blickenstaff, and Jason Maybaum leapt, spun and posed in high action shots, which were expertly captured, frozen, manipulated and combined with celestial-like effects to exhibit and tease to audiences the essence and magic of the film. The effects were edited into playful promo videos to be aired on The Disney Channel to excite viewers and count down the last 12 days leading up to the release of the highly anticipated film. There was nothing freaky about the innovative video result, except perhaps how freaking cool it is!