The Big Freeze is Now in Italy!
We are honored to have spent our 4th year on the Red Carpet with ESPN at the 2017 ESPY Awards, recognizing excellence and achievement in sports-related performance. The star-studded red carpet, which was broadcasted live, welcomed the biggest stars in popular sports donned in their most spectacular accouterments. Sports idols shined for the press, paparazzi and fans as they made their way to our epic Capital One Quicksilver Cam. With ample space for branding both inside and outside of the custom-built 360° system, powerful brand graphics made an impact on not only the award show attendees, but also on the millions of viewers tuned in from home. Olympic athletes, including Final Five gymnasts Aly Raisman and Laurie Hernandez, rubbed elbows with NBA All-Stars and MVPs past and present, race-car drivers, pro-ballers, WWE superstars and special award recipients as they stepped into and out of the Big Freeze system. Former QB Jesse Palmer leapt in the air as our circuit of cameras captured and froze his every angle, while 2017 NBA MVP Russell Westbrook chose a stoic pose to capture all the details of his mod fashions. The Big Freeze system extracted each dazzling personality, freezing them in stunning frozen motion, ready and able to share across the winds of social media. Stars and fans were buzzing with delight over the shared images, and the captures live on with each and every “like.”