AT&T 1Powell

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AT&T has opened its largest retail store to date, at 1 Powell Street in San Francisco, California, and The Big Freeze was thrilled to be in the center of the action for the opening celebration. With 24,000 square feet of retail space, the new West Coast flagship location is the ultimate juxtaposition, as it resides inside the bones of one of San Francisco’s oldest buildings, yet is filled with a glimpse of the future in tech and the ever-growing interconnected world. The store was lionized in Union Square, amongst the hustle and bustle of the vibrant community. Nestled under the canopy of San Francisco’s most historic buildings, our custom 12-foot 24-camera system lay in the heart of the liveliness and oneness that is one of the most eclectic downtowns in the world. Foot traffic reflected visitors from far and wide, each guest an integral part of Union Square’s incredible diversity. Visitors were bubbling with excitement as their leaps, twirls and tricks were captured with our stunning 360° frozen motion technology. Custom links were generated immediately to allow guests to share their unique image on their favorite social media platforms, and share they did, helping to demonstrate the success of the event.

Walk up view of the 360